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	Comments on: 10 Customer Retention Strategies to Implement Today	</title>
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		<title>
		By: Drishti Shah		</title>
		<link>https://www.groovehq.com/blog/customer-retention-strategies#comment-8478</link>

		<dc:creator><![CDATA[Drishti Shah]]></dc:creator>
		<pubDate>Mon, 21 Sep 2020 00:37:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.groovehq.com/blog/?p=2304#comment-8478</guid>

					<description><![CDATA[The landscape of customer experience has completely shifted. The harmony between a chatbot and a &lt;a href=&quot;https://www.engati.com/live-chat&quot;&gt;live chat&lt;/a&gt; agent is what will enhance customer experiences at the end of the day.]]></description>
			<content:encoded><![CDATA[<p>The landscape of customer experience has completely shifted. The harmony between a chatbot and a <a href="https://www.engati.com/live-chat">live chat</a> agent is what will enhance customer experiences at the end of the day.</p>
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		<title>
		By: Viral Khatri		</title>
		<link>https://www.groovehq.com/blog/customer-retention-strategies#comment-1769</link>

		<dc:creator><![CDATA[Viral Khatri]]></dc:creator>
		<pubDate>Thu, 19 May 2016 09:23:19 +0000</pubDate>
		<guid isPermaLink="false">http://www.groovehq.com/blog/?p=2304#comment-1769</guid>

					<description><![CDATA[&quot;Drugs aren&#039;t legal but for some Businessmen money is the best drug. Though they don&#039;t realise that their only source of drugs, that means their drug dealers, are their clients. Keeping a customer satisfied and wanting to comeback for more should be a primary objective a=of any business, this article is specific to Beauty, Grooming and Wellness Businesses but its got some generic points too which make it an interesting read!

http://www.thechairr.com/thechairrsays/top-10-reasons-why-i-can-never-retain-any-customers/]]></description>
			<content:encoded><![CDATA[<p>&#8220;Drugs aren&#8217;t legal but for some Businessmen money is the best drug. Though they don&#8217;t realise that their only source of drugs, that means their drug dealers, are their clients. Keeping a customer satisfied and wanting to comeback for more should be a primary objective a=of any business, this article is specific to Beauty, Grooming and Wellness Businesses but its got some generic points too which make it an interesting read!</p>
<p><a href="http://www.thechairr.com/thechairrsays/top-10-reasons-why-i-can-never-retain-any-customers/" rel="nofollow ugc">http://www.thechairr.com/thechairrsays/top-10-reasons-why-i-can-never-retain-any-customers/</a></p>
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		<title>
		By: Lokesh Tanwar		</title>
		<link>https://www.groovehq.com/blog/customer-retention-strategies#comment-4423</link>

		<dc:creator><![CDATA[Lokesh Tanwar]]></dc:creator>
		<pubDate>Tue, 29 Dec 2015 18:56:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.groovehq.com/blog/?p=2304#comment-4423</guid>

					<description><![CDATA[Excellent article Len, but I guess you missed the point about Complementary Services or products which we can offer to the clients, not always but some time
http://www.businessalligators.com/business-basics/10-ways-to-retain-your-dead-clients/]]></description>
			<content:encoded><![CDATA[<p>Excellent article Len, but I guess you missed the point about Complementary Services or products which we can offer to the clients, not always but some time<br />
<a href="http://www.businessalligators.com/business-basics/10-ways-to-retain-your-dead-clients/" rel="nofollow ugc">http://www.businessalligators.com/business-basics/10-ways-to-retain-your-dead-clients/</a></p>
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		<title>
		By: Mohammad Farooq		</title>
		<link>https://www.groovehq.com/blog/customer-retention-strategies#comment-4768</link>

		<dc:creator><![CDATA[Mohammad Farooq]]></dc:creator>
		<pubDate>Mon, 14 Sep 2015 14:18:22 +0000</pubDate>
		<guid isPermaLink="false">http://www.groovehq.com/blog/?p=2304#comment-4768</guid>

					<description><![CDATA[Adequate service where you make yourself reachable to your customers, is a great way to keep them content with your services. Enaging them with regular and personalized offers, is another way to make sure that they remain loyal. 

Nice article. 

Here is another link, http://www.simplilearn.com/customer-retention-using-google-adwords-and-facebook-ads-article, talking about how to do this through social media. Hope, It&#039;ll be helpful to all your readers.]]></description>
			<content:encoded><![CDATA[<p>Adequate service where you make yourself reachable to your customers, is a great way to keep them content with your services. Enaging them with regular and personalized offers, is another way to make sure that they remain loyal. </p>
<p>Nice article. </p>
<p>Here is another link, <a href="http://www.simplilearn.com/customer-retention-using-google-adwords-and-facebook-ads-article" rel="nofollow ugc">http://www.simplilearn.com/customer-retention-using-google-adwords-and-facebook-ads-article</a>, talking about how to do this through social media. Hope, It&#8217;ll be helpful to all your readers.</p>
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		<title>
		By: Priya Nair		</title>
		<link>https://www.groovehq.com/blog/customer-retention-strategies#comment-5073</link>

		<dc:creator><![CDATA[Priya Nair]]></dc:creator>
		<pubDate>Thu, 23 Jul 2015 17:45:52 +0000</pubDate>
		<guid isPermaLink="false">http://www.groovehq.com/blog/?p=2304#comment-5073</guid>

					<description><![CDATA[Hi Len, Love your point about reminding users of your value! In fact I quoted you and your example of Fancy Hands in my recent post on driving repeat business - http://www.marketsideviews.com/20-smart-ways-to-drive-repeat-business/

I explored some interesting alternatives like considering a subscription model among other ideas to grow repeat customers. Do let me know your thoughts on it!]]></description>
			<content:encoded><![CDATA[<p>Hi Len, Love your point about reminding users of your value! In fact I quoted you and your example of Fancy Hands in my recent post on driving repeat business &#8211; <a href="http://www.marketsideviews.com/20-smart-ways-to-drive-repeat-business/" rel="nofollow ugc">http://www.marketsideviews.com/20-smart-ways-to-drive-repeat-business/</a></p>
<p>I explored some interesting alternatives like considering a subscription model among other ideas to grow repeat customers. Do let me know your thoughts on it!</p>
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		<title>
		By: Justin Butlion		</title>
		<link>https://www.groovehq.com/blog/customer-retention-strategies#comment-5077</link>

		<dc:creator><![CDATA[Justin Butlion]]></dc:creator>
		<pubDate>Wed, 22 Jul 2015 14:58:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.groovehq.com/blog/?p=2304#comment-5077</guid>

					<description><![CDATA[Great list Len. I think there is so much companies can be doing to improve in this space. I think one of the biggest barriers is the fact that in order to have real impact you often have to do things which are very difficult or impossible to scale. Most companies which reach a certain size dismiss unscalable tactics.


I think another important piece of the retention puzzle is understanding who is being retained and to learn from it. I cover this approach and some unscalable tactics in my recent article on customer retention - http://blog.yotpo.com/2015/07/14/10-ways-to-improve-customer-retention/.]]></description>
			<content:encoded><![CDATA[<p>Great list Len. I think there is so much companies can be doing to improve in this space. I think one of the biggest barriers is the fact that in order to have real impact you often have to do things which are very difficult or impossible to scale. Most companies which reach a certain size dismiss unscalable tactics.</p>
<p>I think another important piece of the retention puzzle is understanding who is being retained and to learn from it. I cover this approach and some unscalable tactics in my recent article on customer retention &#8211; <a href="http://blog.yotpo.com/2015/07/14/10-ways-to-improve-customer-retention/" rel="nofollow ugc">http://blog.yotpo.com/2015/07/14/10-ways-to-improve-customer-retention/</a>.</p>
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		<title>
		By: Fred Quinncy		</title>
		<link>https://www.groovehq.com/blog/customer-retention-strategies#comment-5546</link>

		<dc:creator><![CDATA[Fred Quinncy]]></dc:creator>
		<pubDate>Thu, 09 Apr 2015 06:25:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.groovehq.com/blog/?p=2304#comment-5546</guid>

					<description><![CDATA[Dear Len

Thank you for transforming your thoughts and research in the article. Now, the era of tough competition has begun. Every old school rule has been changed and customer service has become the top priority for the survival of a business. As far as proactive customer service is concerned, it is one of the most important points to be pondered upon, I would like to suggest a finest, latest and an exact solution that is adding a live chat software to your website. With it, you can directly engage with the customers in real time and assist them whenever they need help. It always helps to enhance a great customer experience, build customer loyalty and improve sales. There are many surveys conducted in this context and it is proved that proactive live support can improve ROI up to 70%. If this interests you, I would like you to take a look at LiveAdmins.com and get to know about the real benefits.]]></description>
			<content:encoded><![CDATA[<p>Dear Len</p>
<p>Thank you for transforming your thoughts and research in the article. Now, the era of tough competition has begun. Every old school rule has been changed and customer service has become the top priority for the survival of a business. As far as proactive customer service is concerned, it is one of the most important points to be pondered upon, I would like to suggest a finest, latest and an exact solution that is adding a live chat software to your website. With it, you can directly engage with the customers in real time and assist them whenever they need help. It always helps to enhance a great customer experience, build customer loyalty and improve sales. There are many surveys conducted in this context and it is proved that proactive live support can improve ROI up to 70%. If this interests you, I would like you to take a look at LiveAdmins.com and get to know about the real benefits.</p>
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		<title>
		By: Cioaca Virgil		</title>
		<link>https://www.groovehq.com/blog/customer-retention-strategies#comment-5750</link>

		<dc:creator><![CDATA[Cioaca Virgil]]></dc:creator>
		<pubDate>Tue, 24 Mar 2015 15:36:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.groovehq.com/blog/?p=2304#comment-5750</guid>

					<description><![CDATA[Awesome list Len.]]></description>
			<content:encoded><![CDATA[<p>Awesome list Len.</p>
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		<title>
		By: Dale Harrison		</title>
		<link>https://www.groovehq.com/blog/customer-retention-strategies#comment-5749</link>

		<dc:creator><![CDATA[Dale Harrison]]></dc:creator>
		<pubDate>Tue, 24 Mar 2015 15:32:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.groovehq.com/blog/?p=2304#comment-5749</guid>

					<description><![CDATA[Excellent article!


Account retention is a second-class citizen in far too many companies!


I&#039;ve done a great deal of analysis work on account retention for several companies over the years. In addition, I&#039;ve been in the unique position to analyze 10+ years of detail data from three direct competitors (having held senior roles in all three).


All these companies were either SaaS-based or had subscription-like revenue models. Here&#039;s a rather more mathematical description of what I found:


1. Account retention always looks like a Poisson Distribution with &quot;end effects&quot;


2. Therefore, account loss look just like radioactive decay with a single highly stable parameter...an &quot;account half-life&quot; or lambda (churn-rate is a derivative parameter)


3. The &quot;lambda&quot; should be calculated and tracked...it&#039;s the BEST KPI for defining the quality of your account retention efforts.


4. Lambda is VERY VERY hard for most organizations to move...and often remains highly stable on the scale of a decade or more.


5. Significant improvements in &quot;lambda&quot; ALWAYS requires organizational and internal cultural changes...seldom product changes!  That&#039;s why most organizations find it very challenging to move the needle in any meaningful way...


6. In addition, there are two &quot;end effects&quot;. The &quot;on-boarding losses&quot; and the &quot;die-hards&quot;


7. The &quot;die-hards&quot; are accounts that will never leave you, no matter how badly you abuse them (either ultra-loyal or ultra-passive clients)


8. The &quot;on-boarding losses&quot; are the MOST CRITICAL area to focus on. Technically easy to analyze and fix, with significant long-term value creation!


9. Unfortunately, most on-boarding losses are a result of poorly thought through product design, and though easy to fix technically, there&#039;s often significant organizational blindness and resistance.




On an final note, account retention can have an entirely out-sized impact on value creation at the time your company is acquired.


I was on an M&amp;A team involved in a highly competitive bidding process for a competitor company. We wanted their technology, but when we saw their account base and high retention rate, we shifted our valuation analysis from a revenue/EBITDA comp&#039;s basis to a valuation based on what our company would have to pay through our internal sales &amp; marketing process to acquire those same customers (we had extremely good internal account acquisition/account retention cost data).


We significantly increased our bid based largely on the metric of their account retention...]]></description>
			<content:encoded><![CDATA[<p>Excellent article!</p>
<p>Account retention is a second-class citizen in far too many companies!</p>
<p>I&#8217;ve done a great deal of analysis work on account retention for several companies over the years. In addition, I&#8217;ve been in the unique position to analyze 10+ years of detail data from three direct competitors (having held senior roles in all three).</p>
<p>All these companies were either SaaS-based or had subscription-like revenue models. Here&#8217;s a rather more mathematical description of what I found:</p>
<p>1. Account retention always looks like a Poisson Distribution with &#8220;end effects&#8221;</p>
<p>2. Therefore, account loss look just like radioactive decay with a single highly stable parameter&#8230;an &#8220;account half-life&#8221; or lambda (churn-rate is a derivative parameter)</p>
<p>3. The &#8220;lambda&#8221; should be calculated and tracked&#8230;it&#8217;s the BEST KPI for defining the quality of your account retention efforts.</p>
<p>4. Lambda is VERY VERY hard for most organizations to move&#8230;and often remains highly stable on the scale of a decade or more.</p>
<p>5. Significant improvements in &#8220;lambda&#8221; ALWAYS requires organizational and internal cultural changes&#8230;seldom product changes!  That&#8217;s why most organizations find it very challenging to move the needle in any meaningful way&#8230;</p>
<p>6. In addition, there are two &#8220;end effects&#8221;. The &#8220;on-boarding losses&#8221; and the &#8220;die-hards&#8221;</p>
<p>7. The &#8220;die-hards&#8221; are accounts that will never leave you, no matter how badly you abuse them (either ultra-loyal or ultra-passive clients)</p>
<p>8. The &#8220;on-boarding losses&#8221; are the MOST CRITICAL area to focus on. Technically easy to analyze and fix, with significant long-term value creation!</p>
<p>9. Unfortunately, most on-boarding losses are a result of poorly thought through product design, and though easy to fix technically, there&#8217;s often significant organizational blindness and resistance.</p>
<p>On an final note, account retention can have an entirely out-sized impact on value creation at the time your company is acquired.</p>
<p>I was on an M&#038;A team involved in a highly competitive bidding process for a competitor company. We wanted their technology, but when we saw their account base and high retention rate, we shifted our valuation analysis from a revenue/EBITDA comp&#8217;s basis to a valuation based on what our company would have to pay through our internal sales &#038; marketing process to acquire those same customers (we had extremely good internal account acquisition/account retention cost data).</p>
<p>We significantly increased our bid based largely on the metric of their account retention&#8230;</p>
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		<title>
		By: editweapon		</title>
		<link>https://www.groovehq.com/blog/customer-retention-strategies#comment-5751</link>

		<dc:creator><![CDATA[editweapon]]></dc:creator>
		<pubDate>Tue, 24 Mar 2015 15:26:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.groovehq.com/blog/?p=2304#comment-5751</guid>

					<description><![CDATA[“I’d be frustrated, too.” is such a brilliant phrase for showing empathy, especially if you mean it when you say it.  Thanks for reminding me of the power of that phrase, Len.

Btw, I think you want the &quot;one&quot; to be &quot;once&quot; in this phrase:
&quot;And one you get started using Slack...&quot;]]></description>
			<content:encoded><![CDATA[<p>“I’d be frustrated, too.” is such a brilliant phrase for showing empathy, especially if you mean it when you say it.  Thanks for reminding me of the power of that phrase, Len.</p>
<p>Btw, I think you want the &#8220;one&#8221; to be &#8220;once&#8221; in this phrase:<br />
&#8220;And one you get started using Slack&#8230;&#8221;</p>
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		<title>
		By: Fletcher		</title>
		<link>https://www.groovehq.com/blog/customer-retention-strategies#comment-5752</link>

		<dc:creator><![CDATA[Fletcher]]></dc:creator>
		<pubDate>Tue, 24 Mar 2015 14:57:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.groovehq.com/blog/?p=2304#comment-5752</guid>

					<description><![CDATA[Hi Len,
Thanks for sharing this.
What service do you use to send out your net promoter score?]]></description>
			<content:encoded><![CDATA[<p>Hi Len,<br />
Thanks for sharing this.<br />
What service do you use to send out your net promoter score?</p>
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