As a part-time wanterpreneur myself I’ve been struggling with complete lack of growth after hacking a simple MVP, like many suggest. And it was after reading a very honest and self-reflective blog post by Nathan about wondering out loud on whether to shut down ConvertKit (part of which was included in this article) I finally realized that I too lacked focus and dedication to my idea and hence didn’t see any progress. That helped me reign in my ambitions and put on hold a lot of “side projects” that were only tangentially related to the core product.

Sure, I am still working on my product part-time but now I am very deliberate with what I spend my time on, which feature gets attention, which customer request makes the most sense in the grander product roadmap. And yes, I keep reminding myself that things don’t magically work overnight (heck, even over 6 months!). I keep reminding that it took Groove TWO YEARS of prototyping, contracting, and hustling to get to the point at which their awesome block started years back.

tl;dr: Two main ingredients that will actually get you to growth are FOCUS and TIME (with a few others like passion sprinkled on).

How do you define your USP against every other email marketing service and how much do you think this USP contributes to your company growth compared to every other marketing tactic?

PS: you rock, mate! 🙂

@Nathan How did you come up with the idea of not having a free plan? what motivated you to go against what all other saas companies did. And finally how did it work for you? you are still holding to it.

I would truly appreciate if you can share your thoughts over this.

Thanks Mike!