Comments on: My First $100K in Monthly Revenue: Rick Perreault, CEO of Unbounce

By: shaparak

shaparak — Mon, 25 May 2015 05:49:43 +0000

Does any company can reach this growth? کرکره برقی-راهبند اتوماتیک-درب پارکینگ-راهبند-اقامت ترکیه-خرید ملک در ترکیه-لامپ کم مصرف

By: Daniel Obaike

Daniel Obaike — Wed, 13 May 2015 23:35:22 +0000

Hi Alex,

An inspiring article. you mentioned quite a lot of things that have affected me in the past like having to many co founders, not focussing by wanting to solve diverse request from customers and prospects to the detriment of the company. Anyway, I am happy Rick overcame these challenges at Unbounce.

I sure got some helpful insight from your article.

By: Vinish Garg

Vinish Garg — Mon, 23 Feb 2015 02:11:16 +0000

Alex, thanks for this post and for this opportunity to connect with Rick.
Hey Rick, thanks for some really insightful comments. Here is my quick one.

We are two partners sometimes struggling with ‘how to prioritize features and others to drop’ since we are self-funded. Any directions or online sources where we can have a ‘features-matrix’ and then strike off things?

By: Email Marketing Home

Email Marketing Home — Sun, 22 Feb 2015 12:27:49 +0000

It’s true that this business have the B2B space, but do you think content marketing is equally as important as an acquisition channel in the B2C space?

By: fraser larock

fraser larock — Fri, 20 Feb 2015 20:48:37 +0000

Hey Alex thanks for this post! Unbounce is a great example of using content marketing early on to establish an audience pre-launch. It’s a great reminder to focus on customer pains and ‘jobs’ first, before getting into the technical features required of the prodoct.

Loving the interview series! Keep it up.

By: Laszlo Alt

Laszlo Alt — Fri, 20 Feb 2015 17:34:57 +0000

I love the advice/story. Thank you @rickperreault:disqus for telling us your story. Now its time to get on making content for a blog before we launch!

By: Adam Rotman

Adam Rotman — Fri, 20 Feb 2015 15:23:08 +0000

Hey Rick, amazing interview thanks for doing this! It’s amazingly obvious how important content marketing is. We have a very small team (literally just 2 of us right now), but it’s become apparent that neither of us are really any good at producing content every day…at all. I’ve tried so many times, but it never seems to work out… I have to imagine, because this just isn’t my strong suit.

This isn’t at all me complaining that I don’t want to do the work (we work crazy hard on every other aspect of the product), it’s just that me and my business partner are just not skilled in that way…in the way that Oli is. I can’t imagine putting together a 15,000 word piece of content or writing an eBook over night! haha the guy is a machine!

Do you recommend we find someone to hire who is particularly strong in this area to handle our content marketing ongoing? Or is it something we kinda just need to force ourselves to do, even if we’re not very good at it and find it extremely painful to do on a day-to-day basis? (edit)….In other words, what would you guys have done if you didn’t have an Oli on board?

Thanks!

By: Harshal Katre

Harshal Katre — Fri, 20 Feb 2015 08:32:06 +0000

Hi Rick, thanks for the insightful interview. I’m interested in knowing if you have a traditional in-house sales team now or you are still replying on content marketing to acquire new customers. Also share your experience with the paid acquisition channels (Adwords, etc)

Alex – Thanks for putting this together.

By: Dale Harrison

Dale Harrison — Thu, 19 Feb 2015 21:37:52 +0000

This is a great article…thanks both to Alex and Rick !!!

You’ve highlighted the core of what causes so many startups to fail.

1. Over investing in product development before knowing what customers will actually pay for…not merely “want” (whether via surveys, interviews, MVP, etc.)

2. Failure to SELL! You have to sell obsessively…even before you have a product! (startups die from lack of customers, not lack of ideas, products, programmers or investors)

There is so often an arrogance of belief that one knows what the market wants better than actual customers do…and once built the product will “sell itself”…

By: Shuki Mann

Shuki Mann — Thu, 19 Feb 2015 21:23:19 +0000

I loved this one! Thank you Alex (and Rick)

By: Oli Gardner

Oli Gardner — Thu, 19 Feb 2015 18:59:39 +0000

Just wanted to correct the editor’s note about when we started the blog. It says day 165. It was day 15. August 30th, 2009.

http://unbounce.com/uncategorized/welcome-to-unbounce/