However, I’m wondering what is in it from the employees perspective? What gets them motivated to take Groove to 50m ARR?

It seems there are two scenarios:

1) The employees don’t have equity in the business, and therefore, what’s in it for them the larger Groove gets?

2) The employees do have equity in the business, but that will only translate into real money after the business is sold, in which case they’ll be out of a job and while a bit richer probably not life changing.

My assumptions may be wrong so please let me know.

Thanks for a great article!

Some food for thought as I read your goals:

“Profits are to business as breathing is to life. Breathing is essential to life, but it is not the purpose for living. Similarly, profits are essential for the existence of the corporation, but they are not the reason for its existence.”

When you think about your equivalent to the NASA mission to put a man on the moon, how could you express what you will accomplish without describing the revenue? What impact will you and the team at Groove have on the world?

Best,

Paul

PS: keep the great posts coming!

I love what you guys are doing – every high-performance company should be asking themselves “What’s our goal?” (quarterly!) and also “What are the obstacles to achieving the goal?”. We do this every quarter (and check-in on our own performance towards our goals every single week which is ~10% each week in progress towards the end of the quarter).

I am biased because at Atiim (i.e. A-team) we built SaaS for exactly that – for setting company goals/objectives, aligning teams to these goals, tracking and measuring progress (via metrics/KPIs) – ultimately this helps accelerate and drive better results. We use the OKR (Objectives & Key Results) method which was used by Google and what every high-performance organization today does.

Setting clear goals/objectives is the most important thing in creating clarity about what’s important, focus on what really moves the needle, as well as team alignment that ensures everyone is working on the right things.

BTW, here is a free transcription of the famous Google OKR video if someone is interested – it’s really amazing what goals-setting at a company can do for results: https://www.atiim.com/google-okr-objectives-key-results-video-transcript/.

Again, great post – the whole team here at Atiim really enjoys reading about how you guys are sharing your story of growth and how you are achieving stellar results!

Best,
-Z

p.s. FYI on Company Goal-Setting resources:
– About OKR Goals: https://www.atiim.com/okr/
– Examples of OKR Goals: https://www.atiim.com/okr-goals-examples/
– 15 Insights from Google OKRs: https://www.atiim.com/blog/15-great-insights-from-the-google-okr-video/