Comments on: 3 Lessons Learned From Testing Hundreds Of Onboarding Emails

By: Zerico

Zerico — Wed, 23 Nov 2022 23:46:16 +0000

Another wonderful reading. eG.1GEOGIPHY.COM/CH5376Vr

By: Ilia Zelenkin

Ilia Zelenkin — Wed, 14 Oct 2020 14:20:30 +0000

Hi Alex, thanks a lot for you post. I’ve stumbled upon right in the middle of on boarding preparations and I was writing the same type of email templates like you started with. Thanks for sharing this knowledge. I’ve also did some extra thing – I’ve analysed all your emails that you have written here as example on sentiment and they all came positive. I then checked some emails from other service providers and not all had a positive sentiment (maybe, subconscious, I felt that and did not reply).

Here is a video of checking your email vs other company’s email for the lost customer:
Loom – Checking on boarding email sentiment

By: Masha Maksimava

Masha Maksimava — Mon, 05 Sep 2016 11:38:08 +0000

Hi Alex. As always, great post with dozens of valuable insights to take away. Thanks!

I do have a tiny question though. In many of the emails above, you include a link to Adam’s Skype account, so I’m guessing quite a few of your customers must be using it to reach out to Groove Support. How do you manage all those conversations? Do you use a platform that integrates with Skype? (I haven’t heard of any since the discontinuation of SkypeKit, but I might be missing something.) Or do you just manage all those conversations in the Skype app itself? If so, how do you keep track of all the history, e.g., when you need to find a previous conversation with a customer? Thought you might have a handy hack to share 🙂

Looking forward to your reply, and, again, thanks for the excellent post!

By: Luc Devoto

Luc Devoto — Mon, 02 May 2016 10:08:27 +0000

I LOVE your post-sign up email. It hits the sweet spot to me and def feels personal and willing to build a relationship. Well done

By: Marco

Marco — Fri, 18 Mar 2016 16:08:30 +0000

Hello Alex, great set of insights here. wondering how long this process took for you guys to review, shape and improve the emails that were being sent out. Weeks? Months?

By: Matthieu Badaroux-Guérin

Matthieu Badaroux-Guérin — Fri, 04 Mar 2016 12:48:46 +0000

Hi Alex, great post. Thanks for sharing this insightful knowledge, that is great you are so open and transparent, allowing us to benefit from your experience! I am going to apply your techniques here at Recruitee!

By: Phil Benham

Phil Benham — Thu, 25 Feb 2016 14:53:29 +0000

Alex, thanks for the insight shared here. We’re developing our email onboarding strategy now, and were wondering how you decided on the ‘events’ to base your emails on. I see you have ‘adding a mailbox’ as one event and several outcomes after 3 days of using the app. I’m sure you have others…mind sharing?

By: pravil

pravil — Mon, 22 Feb 2016 17:27:35 +0000

Great article Alex. Thank you! A quick general question though- if I wanna track the link clicks, can I use a hyperlink and use some texts like ‘Click here to learn more’? This way, I can hide the long URL and still get the benefits may be (I am not sure 🙂 )

By: Ratko Ivanović

Ratko Ivanović — Mon, 22 Feb 2016 14:12:31 +0000

Love the work guys. Great work! Not often people make “drastic” changes to how they approach the customer. Particularly loved the approach of thinking how you can make the journey better for them and customisation based on specific events.

Have one question for you, where you thinking of asking the people earlier to why they stopped using after 14 days? Something like, one month afterwards, just a simple question of what was missing or why did they stop and offer them a trial again? 90 days seems like a lot, but I may be wrong 🙂

By: Mike

Mike — Tue, 10 Nov 2015 14:41:36 +0000

In reply to Lenny. The problem with "designed" emails is that they don't end up in the primary tab in gmail. : )

By: Bill Dettering

Bill Dettering — Tue, 24 Mar 2015 05:25:19 +0000

This is great. Stealing this for our Zingtree welcome emails now 😉

P.S. Have you tried a P.S. in the email? Direct mailers have used the P.S. successfully since the beginning of time…