Comments on: Our 8 Biggest Conversion Optimization Wins of 2015 (So Far)

By: Alex Flom

Alex Flom — Wed, 03 Jun 2015 19:13:46 +0000

Hi Alex,

Interesting post!
I have a question about number 6, you talked about the convention of the free link at the bottom of the email.
Did you try a/b testing with and without the link?

By: Paul Berkovic

Paul Berkovic — Wed, 03 Jun 2015 07:44:42 +0000

I don’t know who first thought of it, but number 8 is pure genius. Thanks for sharing Alex.

By: Harshal Katre

Harshal Katre — Mon, 01 Jun 2015 06:49:33 +0000

Hi Alex.
Nice post as always.
About going freemium, hows it going so far? We had tried that at ProfitBooks (http://www.profitbooks.net) when we had just started but it didn’t work well at that time.

We noticed that free users are not active and that defeats the whole purpose. Would like to understand your thought process behind this decision.

Thanks.
Harshal

By: techdivine

techdivine — Sat, 30 May 2015 04:32:57 +0000

Wonderful blog post, we loved it too. Thanks for sharing and have a great day ahead.

By: James McBryan

James McBryan — Fri, 29 May 2015 16:27:32 +0000

Hey Alex, I know a lot of companies stray away from publicly facing “competitor analysis” even though thats exactly what the clients end up wanting. 2 questions:

1) Do you worry about “bad sportsmanship” at all? Like obviously it’s biased and can be portrayed as “bad sportsmanship” (i.e. Windows vs Apple, Verizon vs the world ), or is that something even worth worrying about? I know some companies just completely stray from that, but then again it’s exactly what the potential clients need.

2) How do push the comparison? Is it mainly from SEO or do you put it in email marketing or something else?

Thanks as always,
James

By: Eventsity

Eventsity — Fri, 29 May 2015 11:40:10 +0000

Another great article Alex – thank you! We’re right at the start of the curve. Our product vision is huge, too big in fact. I had an epiphany recently and realized we need to stop with the soft foot steps and just get on with it. Our blog will be launching next week and this list is worth gold, I am sure.

Thanks to everyone who commented with their own experiences too. I’ll be back to add ours once we’ve got a good case study!

By: Pardeep Goyal

Pardeep Goyal — Fri, 29 May 2015 11:02:16 +0000

Cool. After a long time I paid full attention to this blog. From headline to end it was a fantastic read.

Today I will signup for your forever free plan. I was never thought of this service (neither from zendesk) because this is not my immediate need and there is no point of wasting 30 days of trial.

There is no downside of forever free plan, As you said when I will grow I will upgrade. If you are better (or competitive) to zendesk then I will never be confuse where to spend money.

Thanks for great insights in this post.

By: Cherlyn

Cherlyn — Fri, 29 May 2015 06:52:55 +0000

Excellent post as usual! Random comment, but I think it would be stellar to have some sort of infographic. There’s a lot of information overload, and maybe 10 of your most valuable actionable tips per topic. For me, I’m just starting to put together material, so I’m still very much at the beginning stages and would just love 10 tips to gain traction.

By: Christopher Gimmer

Christopher Gimmer — Fri, 29 May 2015 01:46:51 +0000

I created an eBook with 39 digital marketing hacks as an incentive to opt-in for our blog and it’s worked extremely well. So far we’re converting at 8% but the blog is really new so I’m sure it’s likely to come down to normal levels. I’d highly recommend anyone starting a blog to have a solid incentive for signing up. It really does work.

Looking forward to the post on freemium. We’re in the process of figuring out our tiers and where to draw the line between free and paid.

By: Lauren Jung

Lauren Jung — Thu, 28 May 2015 17:15:53 +0000

We’re using that same SumoMe Bar and have had crazy good luck.

It was actually super accidental. One day I decided to turn it on, and realized after a day that it was (1) covering up our navigation… and (2), that it was actually showing up on all pages of our site, instead of just the blog. Then our marketing manager messaged me about how to get rid of the “ugly red bar” that was showing up on all of our pages.

So when I went in to turn it off. I saw that we had 11 signups that day!!!!!!!! This was totally unheard of for us. Usually we’d get one or two signups per week. So I left it on, and adjusted our page styles so that it wasn’t breaking the page… We got 8 more the next day.

Then I decided that this was great, but it was really cluttering stuff up, so I overrode the SumoMe styles, and locked it to the BOTTOM of our page instead of the top. Conversions went back down to 1.

So now, we have that bar… bright as ever… stuck to the top of every page of our site, and our email signups have never been better! I change the color every week or so… just to see if that makes a difference. Yellow did badly. Red is doing well. Green was pretty decent. I’ve found the brighter more obnoxious color combos actually work better. The designer in me cringes, but hey, you can’t really argue with the numbers, right!

I love all of your posts, Alex! And read them religiously… and I harass my other team members until they read them too! Keep up the good work!!

By: Terry from LeadGenIQ

Terry from LeadGenIQ — Thu, 28 May 2015 16:21:26 +0000

Great blog. Thanks for sharing all of this in one post.