Nathan Collier – Groove Blog

9 Best Knowledge Base Software Options Small Businesses

Nathan Collier — Mon, 16 Nov 2020 13:30:25 +0000

A comprehensive guide to the best knowledge base software for your business.

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E-commerce Entrepreneur: How One Wedding DJ Started One of the Fastest Growing Businesses in Texas

Nathan Collier — Thu, 29 Oct 2020 13:00:00 +0000

Whenever we get a chance to talk to a customer here at Groove, we take it. So when Josh Pather of Photo Booth International dropped this line in a conversation with Erika from our support team… We knew we had to reach out. We thought we’d talk to Josh about Groove and maybe write up […]

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Help Center Software: 5 Steps to Create Self-Service Resources for Customer Support

Nathan Collier — Fri, 02 Oct 2020 18:19:44 +0000

I come from a big family. We all live in the same town, and we all have our roles to play. My dad is the one you call if you need any kind of reference (e.g. mechanic, plumber, attorney, etc.). If you need a recommendation, he knows who to call. My brother is Mr. Fix-it. […]

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15 Low-Cost Shopify Tools for E-commerce Entrepreneurs

Nathan Collier — Fri, 28 Aug 2020 14:37:19 +0000

Shopify tools to help you grow your online store. COVID-19 has driven a massive growth in E-commerce spending. To put it in perspective, consumers spent more online in April and May of 2020 than they did during the entire holiday season last year. “According to our data, it would’ve taken between 4 and 6 years […]

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5 Simple Knowledge Base Templates to Rapidly Create Content for Your Help Center

Nathan Collier — Mon, 27 Jul 2020 22:03:34 +0000

Cut your writing time in half with these knowledge base templates for help center articles and resources. You’ve decided to create a knowledge base. You want customers to start finding answers to support questions on their own (without having to email you). Now what? How do you actually create knowledge base articles for your help […]

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What Is a Knowledge Base? (Answer: Instant ROI for Anyone Delivering Support)

Nathan Collier — Wed, 01 Jul 2020 21:15:41 +0000

Tired of answering the same support questions over and over and over again? A knowledge base is the answer. He was a founder at a small tech startup that was just gaining traction. I was a freelance writer. His company was adding customers daily, which was great—but also a problem. More customers meant more support […]

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Gmail for Customer Support? 10 Best Practices You Need to Know

Nathan Collier — Mon, 22 Jun 2020 15:00:31 +0000

Here’s something you might not expect a customer support platform to say outright: You can do pretty well using Gmail for customer support. In fact, a lot of customers who come to Groove were using Gmail for customer support in the past. (What’s more, plenty of small businesses we talk to don’t actually need customer […]

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Our Marketing Style Guide Is Just 658 Words. We Love It. And You Can Steal It

Nathan Collier — Mon, 09 Mar 2020 14:00:09 +0000

You do not need a 50-page document for your marketing style guide. Ours is less than 1,000 words. I once spent three days locked in a room with three other writers arguing about style and grammar as we tried to develop rules for our style guide. Em dashes. En dashes. Bullet points. Oxford commas. It […]

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Google Data Studio Examples: These 5 Reports Save Me a Full Day of Work Every Month

Nathan Collier — Wed, 12 Feb 2020 21:50:34 +0000

KPI reports used to take me 2 hours a week to prepare. Now I do it in 5 minutes. These Google Data Studio examples will show you how. Not long ago, we had a manual, spreadsheet-based KPI reporting process. Every week, I would review numerous tabs across a couple of Google Sheets files, compile the […]

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Steal Our Marketing Persona Template (And the Customer Research Process That Goes With It)

Nathan Collier — Mon, 27 Jan 2020 21:04:24 +0000

A marketing persona template and research process to help your business grow. Before coming to Groove, I worked as a full-time freelance writer and marketing consultant, mostly working in the B2B space. Many of the companies I worked with sent me their marketing personas (sometimes called “customer avatars”) as we started working together. Most (almost […]

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A Customer Centric Approach: 5 Ways Steve & Kate’s Camps Earns ‘Customers for Life’

Nathan Collier — Fri, 13 Dec 2019 18:17:50 +0000

“Customer centric” isn’t a buzzword for Steve & Kate’s Camps. It’s a way of doing business. Every year, thousands of parents choose to send their kids to one of 38 day camp locations run by Steve & Kate’s Camps across the U.S. If you’re a parent sending your child to camp, you’re sure to have […]

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