Comments on: Friday Q & A: Do You Need to Own the .com for Your Startup’s Name, Should a Remote Team Hire Full-time Employees or Contractors, and Should You Pitch Guest Posts to Big General Publications or Smaller, More Targeted Ones?

By: Sébastien Tromp

Sébastien Tromp — Wed, 05 Aug 2015 11:16:26 +0000

Hi Alex,

Thanks for the post!

I discovered the blog last week, and I’m slowly catching up with everything you’ve published.

Being in the shoes of someone who is just starting his own startup, I’m very interested by anything you say on content marketing. I’ve been a huge fan of documenting my journey and the hardship I face for a long time (I did it a couple of years ago when I took a year of my day job to build a video game).

On your case, Groove’s customers are startup founders, so it makes a lot of sense to have this synergy. In our case, we’re building a platform, and the value and expertise will be brought by the two parties.

We are not expert in the problem space our customers would focus in, as the actual answers are provided by the other party. I’ve had a look at various platform blogs (eg airbnb), but the content is scarce.

I was wondering if you had any advice on the content to focus on? I definitely would like to document our journey, even though that’s probably not aligned with our customers’ issues.

Thanks a lot Alex 🙂

By: Dave @ Posto

Dave @ Posto — Wed, 05 Aug 2015 04:02:13 +0000

Trying to find the perfect domain proved to be a lot harder then we thought it would be. Not only choosing the right name, but then once you think you have it, you find that the TLD extensions you want are already taken. I remember being totally frustrated and then reading one of the early blog posts Alex wrote that mentioned something along of lines of stop thinking about it and just do it. We chose the name Posto and with the .com price tag around $75k with some crazy broker, we with a .io extension. This has proven to had little to no effect on our growing startup. Just stop, make a choice and move on…thanks for the sage advice Alex.

By: Sandi Lin

Sandi Lin — Fri, 31 Jul 2015 15:56:55 +0000

We struggled with the .com question as well. We ended up running a cheap crowdsourcing contest to see if we’d get any good ideas – and we did! I wrote about the experience here: http://thenextweb.com/entrepreneur/2014/03/31/changing-startups-name-tale-crowdsourcing-843-domain-names/

By: Gustavo Pires

Gustavo Pires — Fri, 31 Jul 2015 15:51:26 +0000

> “SMB’s and startups,” of which there are 76 million around the world.

Could you provide the source of this number. It’s very difficult to find that kind stats. The last number I got was 125 million companies in general.

By: DirtCheapStartup

DirtCheapStartup — Fri, 31 Jul 2015 15:28:19 +0000

Alex! We just built and launched http://www.marketingmarket.net a startup following your principles. We did it out in the open with our podcast audience members and guests helping. The most rewarding experience of my life, being fully transparent. Thank you for your inspiration man!

By: Chunk - Hand Curated Awesome S

Chunk - Hand Curated Awesome S — Fri, 31 Jul 2015 15:26:21 +0000

Awesome man! Added this to our social curation feed at Chunk. We will probably just add all of your content so our users can share, it’s literally all actionable!

By: Yakov Karda

Yakov Karda — Fri, 31 Jul 2015 14:51:08 +0000

Thanks, Alex! I made it to the Groove blog, woohoo 🙂