Comments on: How to Learn From Customer Churn (And Make Your Business Better)

By: Mark Evans

Mark Evans — Fri, 23 Dec 2016 15:11:29 +0000

Great insight. I always find it interesting that startups are focus on attracting customers, and not enough keeping them. From my perspective, startups need to be marketing to customers on a regular basis to keep them engaged and valued.

By: @AlexisKingsbury

@AlexisKingsbury — Tue, 20 Dec 2016 16:58:59 +0000

Great article as always Alex – such a missed opportunity for so many entrepreneurs.

With my software business we have found that this works for not just ‘pure churn’ (customers that stop using you) but also works really well for customers that use you less than you’d expect.

By: Vinish Garg

Vinish Garg — Mon, 19 Dec 2016 16:07:56 +0000

Some churn is inevitable for any business, so it is important to retain relations with leaving customers. I read an excellent article on dealing with churn in the language of *offboarding users*: http://www.uxbooth.com/articles/offboarding-how-and-how-not-to-end-relationships-with-users/.

Preparing for offboarding is an important process in dealing with churn as some users may always come back based on how you make them feel when they quit.

By: Sinisa Rakovic

Sinisa Rakovic — Fri, 16 Dec 2016 11:40:37 +0000

Great insight Alex. I admire how you build processes around key company functions. Not letting anything slip through the cracks of your ops is just good business. Boring. But critical. I see these simple and core principles reflected in almost all of your work. Keep it up.

By: Matt Prados

Matt Prados — Thu, 15 Dec 2016 16:55:35 +0000

Alex, I appreciate your blog so much. Sharing your honest struggles to get to a successful SaaS comapny is so valuable.