Comments on: Friday Q & A: How to Find Your Ideal User Personas, How to “Add Value” to a Mentor’s Life When You’re Just Starting Out, and What Tools We Use to Track Metrics

By: Ai Ching

Ai Ching — Mon, 06 Jul 2015 05:25:44 +0000

Hey Alex, really enjoy reading GrooveHQ, thank you for showing us how to do content marketing! 😀

1) Was wondering what you thought about segmenting marketing communications according to user personas or similarly, creating different landing pages for different personas? Few people I’ve spoken to seem to say that it does not yield much results.

2) Could you elaborate more about a couple of techniques you guys have discovered to create user personas, i.e. have you thought about mental models (user journeys all the way)?

3) It would be so nice if you could share 1 real example of your user persona and how you get your entire team to understand who this person is and how it guides your decision making process in both product + communication.

Love to hear your thoughts!

By: kakoma

kakoma — Mon, 06 Jul 2015 04:59:41 +0000

I featured here!!!! *victory dance*
*thank you speech* I’d like to thank God for this milestone. And my parents, for all they did for me growing up, I’d like to thank everyone at Groove and also….*45 minutes later*

Thanks a lot Alex; very helpful pointers, as always

By: Artur Brugeman

Artur Brugeman — Sat, 04 Jul 2015 07:17:26 +0000

Thanks, Alex, for a very valuable post, as always! I’m finally sitting down to build my first landing page with a survey to start customer development.

I have another question though. How did Groove acquire it’s first customers? You started serious blogging at 30K MRR, and how did you get to that revenue at first? Thanks!

By: Edmundas 'Eddy' Balcikonis

Edmundas 'Eddy' Balcikonis — Fri, 03 Jul 2015 15:15:55 +0000

Thanks for sharing your advice and ideas, best regards from Lithuania!