Comments on: Friday Q & A: How to Turn the Ideas You Read About Into Action, How to Market Content Marketing, and Importance of Having a System for Content Marketing

By: Josh

Josh — Wed, 29 Jul 2015 15:32:32 +0000

Hi Alex – I remember reading that you’re not a programmer by trade, do you have any advice for hiring your first programmer to get working on a startup, what to look for when you don’t have lots of intricate programming knowledge yourself?

By: Laura Roeder

Laura Roeder — Tue, 28 Jul 2015 16:14:01 +0000

I’d love to know how you manage your non-dev trello boards. We’re having some growing pains with this, having boards that are specific enough to be useful without having employees need to check 5 different boards to find their work. For example our writers work on site copy, email marketing, blog posts, etc and all that can be a challenge to combine on to one board.

By: Steve at Bizgro

Steve at Bizgro — Mon, 27 Jul 2015 09:53:40 +0000

“He pretty much keeps everything in his head” … “His company is growing fast.” Yeah, those people suck. But for the rest of us we must keep our chin up and be happy we are average-human.

By: Mike Laha

Mike Laha — Sat, 25 Jul 2015 00:13:21 +0000

Hi Alex- Love when these hit my inbox every Thursday and Friday. Forgive me if you’ve written about this before, but what are your thoughts on names and just as important as domain names? What I mean is, have you felt any pushback using “hq” after groove? I want a name that already has a .com but I could add something like hq to get the domain name

By: Pablo

Pablo — Fri, 24 Jul 2015 21:55:49 +0000

Nice Friday Q&A! I am testing Trello as a “process” for my blog posts and works great. Everything in a single screen, nice and clean.

By: Jarrett Coggin

Jarrett Coggin — Fri, 24 Jul 2015 18:26:52 +0000

Hey Alex, as always, love the posts.

I had a couple of questions about starting to blog and the time commitment. When the blog first started, I imagined that you didn’t have as many people working on the posts as you do now.

– Was it ever just one person doing everything for a post or has it always been a team of people?
– How did you know what was worth spending your (and the team’s) time on and what was unproductive work?

By: Tejaswi Raghurama

Tejaswi Raghurama — Fri, 24 Jul 2015 16:03:00 +0000

Alex, the idea board on trello (or kanban in Jira which we use) are such powerful takeaways for me. Thanks.

Question: In the last couple of years you and your team @Groove has perfected the art of getting to the pain points of your target customer and develop content which fits perfectly into the realm of the possible and actionable. What kind of customer profiling did you do for your content. Can you share a broad template? What’s at the center of such an exercise?

By: Yakov Karda

Yakov Karda — Fri, 24 Jul 2015 15:48:28 +0000

Hey Alex, handy post at the right time 🙂 If you’d be starting content marketing now and had a great blog post that can be pitched to a more general site like TNW that has a lot of readers, or more specific, but smaller one like Onstartups, what’d you chose? Given the clients are SMBs and startups?