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	<title>
	Comments on: Behind the Scenes: How We’ve Built a $5M/Year Business in 3 Years With Content Marketing	</title>
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	<link>https://www.groovehq.com/blog/how-we-built-a-5m-business-with-content-marketing</link>
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		<title>
		By: SevenWays		</title>
		<link>https://www.groovehq.com/blog/how-we-built-a-5m-business-with-content-marketing#comment-5900</link>

		<dc:creator><![CDATA[SevenWays]]></dc:creator>
		<pubDate>Thu, 14 Mar 2019 05:21:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.groovehq.com/blog/?p=1073#comment-5900</guid>

					<description><![CDATA[I love your story, Alex. You really earned the success.]]></description>
			<content:encoded><![CDATA[<p>I love your story, Alex. You really earned the success.</p>
]]></content:encoded>
		
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		<title>
		By: Andreas Bischoff		</title>
		<link>https://www.groovehq.com/blog/how-we-built-a-5m-business-with-content-marketing#comment-234</link>

		<dc:creator><![CDATA[Andreas Bischoff]]></dc:creator>
		<pubDate>Tue, 17 Jul 2018 06:27:52 +0000</pubDate>
		<guid isPermaLink="false">http://www.groovehq.com/blog/?p=1073#comment-234</guid>

					<description><![CDATA[Hi Alex,

I&#039;ve read your article and found it really interesting. We&#039;ve written a similar topic in our blog &lt;a href = &quot;https://blog.theeuropeansummit.com/banking-on-blogging-how-to-monetise-your-lifestyle&quot;&gt;Banking on Blogging: How to monetise your lifestyle&lt;/a&gt; and I agree that content marketing is the ultimate trend right now. 

Attracting consumers &lt;i&gt;is&lt;/i&gt; one of the biggest hurdles in marketing. Not all marketers are successful and you need to know the “ins and outs” just to make a dent in the industry. It&#039;s obvious that you are passionate for your software and just because you know your audience doesnt mean that you know what they really want. As you said in your earlier post, the majority is smarter than they look and know if you really have an interest in giving what you have promised to them. 

It&#039;s a good idea that you found the initiative to ask everyone their opinions and ideas and used those as a way to market Groove. And doing so, you were able to find your niche and use what you learned to create your own way to be a success.]]></description>
			<content:encoded><![CDATA[<p>Hi Alex,</p>
<p>I&#8217;ve read your article and found it really interesting. We&#8217;ve written a similar topic in our blog <a href = "https://blog.theeuropeansummit.com/banking-on-blogging-how-to-monetise-your-lifestyle">Banking on Blogging: How to monetise your lifestyle</a> and I agree that content marketing is the ultimate trend right now. </p>
<p>Attracting consumers <i>is</i> one of the biggest hurdles in marketing. Not all marketers are successful and you need to know the “ins and outs” just to make a dent in the industry. It&#8217;s obvious that you are passionate for your software and just because you know your audience doesnt mean that you know what they really want. As you said in your earlier post, the majority is smarter than they look and know if you really have an interest in giving what you have promised to them. </p>
<p>It&#8217;s a good idea that you found the initiative to ask everyone their opinions and ideas and used those as a way to market Groove. And doing so, you were able to find your niche and use what you learned to create your own way to be a success.</p>
]]></content:encoded>
		
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		<item>
		<title>
		By: Cherry McCarthy		</title>
		<link>https://www.groovehq.com/blog/how-we-built-a-5m-business-with-content-marketing#comment-292</link>

		<dc:creator><![CDATA[Cherry McCarthy]]></dc:creator>
		<pubDate>Tue, 27 Feb 2018 17:42:35 +0000</pubDate>
		<guid isPermaLink="false">http://www.groovehq.com/blog/?p=1073#comment-292</guid>

					<description><![CDATA[Nicely written. I think here that not only is content king, but context as well. Super genius to get your subscribers to give you the content they wanted to see. I appreciate that you are only putting out high quality content. Cleaning up the internet is one of our focuses here as well!]]></description>
			<content:encoded><![CDATA[<p>Nicely written. I think here that not only is content king, but context as well. Super genius to get your subscribers to give you the content they wanted to see. I appreciate that you are only putting out high quality content. Cleaning up the internet is one of our focuses here as well!</p>
]]></content:encoded>
		
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		<title>
		By: Enpointer		</title>
		<link>https://www.groovehq.com/blog/how-we-built-a-5m-business-with-content-marketing#comment-296</link>

		<dc:creator><![CDATA[Enpointer]]></dc:creator>
		<pubDate>Fri, 16 Feb 2018 15:26:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.groovehq.com/blog/?p=1073#comment-296</guid>

					<description><![CDATA[Hey Alex,
Its nice to see all the honest, simple and powerful insights you are sharing. Love how you were asking new customers for their pain points to build your content pipeline. We will try to emulate some of these at Enpointer&#039;s Blog (https://www.enpointer.com). We are just starting off with our blogging efforts and will be following Groove&#039;s blog closely for more of such insights and tips. 

Thanks]]></description>
			<content:encoded><![CDATA[<p>Hey Alex,<br />
Its nice to see all the honest, simple and powerful insights you are sharing. Love how you were asking new customers for their pain points to build your content pipeline. We will try to emulate some of these at Enpointer&#8217;s Blog (<a href="https://www.enpointer.com" rel="nofollow ugc">https://www.enpointer.com</a>). We are just starting off with our blogging efforts and will be following Groove&#8217;s blog closely for more of such insights and tips. </p>
<p>Thanks</p>
]]></content:encoded>
		
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		<title>
		By: Andrew Frawley		</title>
		<link>https://www.groovehq.com/blog/how-we-built-a-5m-business-with-content-marketing#comment-1165</link>

		<dc:creator><![CDATA[Andrew Frawley]]></dc:creator>
		<pubDate>Thu, 01 Dec 2016 20:02:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.groovehq.com/blog/?p=1073#comment-1165</guid>

					<description><![CDATA[My boss has told me a million times &quot;we need to learn from Groove&quot;

And I have only been on the job for two weeks! I know you get lots of comments but really, it comes down to the effort you are putting in.

Easy to get distracted by all of the automation out there. This will help me develop my strategy.

You&#039;re doing good stuff, Alex &amp; team.]]></description>
			<content:encoded><![CDATA[<p>My boss has told me a million times &#8220;we need to learn from Groove&#8221;</p>
<p>And I have only been on the job for two weeks! I know you get lots of comments but really, it comes down to the effort you are putting in.</p>
<p>Easy to get distracted by all of the automation out there. This will help me develop my strategy.</p>
<p>You&#8217;re doing good stuff, Alex &#038; team.</p>
]]></content:encoded>
		
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		<title>
		By: Janoek Lesage		</title>
		<link>https://www.groovehq.com/blog/how-we-built-a-5m-business-with-content-marketing#comment-1178</link>

		<dc:creator><![CDATA[Janoek Lesage]]></dc:creator>
		<pubDate>Fri, 25 Nov 2016 12:52:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.groovehq.com/blog/?p=1073#comment-1178</guid>

					<description><![CDATA[Hi Alex, 

Thanks for sharing your story with us.

Can you tell me something about how you measure the ROI of your content marketing? It would be interesting to see some stats or graphs about that as well. 

And when are you publishing the content marketing course? 

Cheers,

Janoek]]></description>
			<content:encoded><![CDATA[<p>Hi Alex, </p>
<p>Thanks for sharing your story with us.</p>
<p>Can you tell me something about how you measure the ROI of your content marketing? It would be interesting to see some stats or graphs about that as well. </p>
<p>And when are you publishing the content marketing course? </p>
<p>Cheers,</p>
<p>Janoek</p>
]]></content:encoded>
		
			</item>
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		<title>
		By: Kyle Gray		</title>
		<link>https://www.groovehq.com/blog/how-we-built-a-5m-business-with-content-marketing#comment-1200</link>

		<dc:creator><![CDATA[Kyle Gray]]></dc:creator>
		<pubDate>Wed, 16 Nov 2016 16:26:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.groovehq.com/blog/?p=1073#comment-1200</guid>

					<description><![CDATA[This is amazing Alex! I think what really stands out about you and what you do is that you really go out of your way to cultivate the relationship with both the people you help and get help from. You&#039;ve never forgotten there&#039;s humans at the other end of the blog posts and emails you send, not just metrics and money. Thank you for having the courage to start on this journey 3 years ago.

I quoted you a few times in a post I&#039;m writing for AdEspresso, I have been stressing the importance of a content strategy in a lot of my work recently. You thoughtful breakdown here aligns with so many of the points I make.]]></description>
			<content:encoded><![CDATA[<p>This is amazing Alex! I think what really stands out about you and what you do is that you really go out of your way to cultivate the relationship with both the people you help and get help from. You&#8217;ve never forgotten there&#8217;s humans at the other end of the blog posts and emails you send, not just metrics and money. Thank you for having the courage to start on this journey 3 years ago.</p>
<p>I quoted you a few times in a post I&#8217;m writing for AdEspresso, I have been stressing the importance of a content strategy in a lot of my work recently. You thoughtful breakdown here aligns with so many of the points I make.</p>
]]></content:encoded>
		
			</item>
		<item>
		<title>
		By: Thomas Hood		</title>
		<link>https://www.groovehq.com/blog/how-we-built-a-5m-business-with-content-marketing#comment-1212</link>

		<dc:creator><![CDATA[Thomas Hood]]></dc:creator>
		<pubDate>Sat, 12 Nov 2016 13:54:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.groovehq.com/blog/?p=1073#comment-1212</guid>

					<description><![CDATA[Hi Alex,

Love your exciting content. 

Regarding that I wonder how much time and money your company is investing for content marketing? 

Do you have any tips where can I find a good and affordable people/partner to do content marketing/growth hacking for my cloud company?

Keep up your great work!

Best regards, 
Thomas
CEO &amp; Founder of PlanMill]]></description>
			<content:encoded><![CDATA[<p>Hi Alex,</p>
<p>Love your exciting content. </p>
<p>Regarding that I wonder how much time and money your company is investing for content marketing? </p>
<p>Do you have any tips where can I find a good and affordable people/partner to do content marketing/growth hacking for my cloud company?</p>
<p>Keep up your great work!</p>
<p>Best regards,<br />
Thomas<br />
CEO &#038; Founder of PlanMill</p>
]]></content:encoded>
		
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		<item>
		<title>
		By: ndeverge		</title>
		<link>https://www.groovehq.com/blog/how-we-built-a-5m-business-with-content-marketing#comment-1213</link>

		<dc:creator><![CDATA[ndeverge]]></dc:creator>
		<pubDate>Sat, 12 Nov 2016 07:51:57 +0000</pubDate>
		<guid isPermaLink="false">http://www.groovehq.com/blog/?p=1073#comment-1213</guid>

					<description><![CDATA[Hi Alex,

That&#039;s a pretty incredible content as usual :-)

In term of cost of content marketing at Groove, could you give an insight? How many people are dedicated to this, or what could be an overall percentage of this regarding the whole activity?

Bonne journée,
Nicolas]]></description>
			<content:encoded><![CDATA[<p>Hi Alex,</p>
<p>That&#8217;s a pretty incredible content as usual 🙂</p>
<p>In term of cost of content marketing at Groove, could you give an insight? How many people are dedicated to this, or what could be an overall percentage of this regarding the whole activity?</p>
<p>Bonne journée,<br />
Nicolas</p>
]]></content:encoded>
		
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		<title>
		By: Pete Austin		</title>
		<link>https://www.groovehq.com/blog/how-we-built-a-5m-business-with-content-marketing#comment-1224</link>

		<dc:creator><![CDATA[Pete Austin]]></dc:creator>
		<pubDate>Thu, 10 Nov 2016 08:45:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.groovehq.com/blog/?p=1073#comment-1224</guid>

					<description><![CDATA[Very hard to read. Yes, I read all the way to the bottom, but the lack of structure means I can hardly remember anything. So I&#039;d dispute that wrapping advice in a &quot;how this blogpost was created&quot; or similar narrative retains the value to the reader.]]></description>
			<content:encoded><![CDATA[<p>Very hard to read. Yes, I read all the way to the bottom, but the lack of structure means I can hardly remember anything. So I&#8217;d dispute that wrapping advice in a &#8220;how this blogpost was created&#8221; or similar narrative retains the value to the reader.</p>
]]></content:encoded>
		
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		<title>
		By: Tom Gorski		</title>
		<link>https://www.groovehq.com/blog/how-we-built-a-5m-business-with-content-marketing#comment-1227</link>

		<dc:creator><![CDATA[Tom Gorski]]></dc:creator>
		<pubDate>Tue, 08 Nov 2016 14:37:03 +0000</pubDate>
		<guid isPermaLink="false">http://www.groovehq.com/blog/?p=1073#comment-1227</guid>

					<description><![CDATA[Hi Alex,

Love your blog content.

What you think about our blog posts?

Example:

http://www.saasgenius.com/blog/21-actionable-growth-hacking-tactics-saas-companies

Keep up the great work &amp; thanks for the inspiration.]]></description>
			<content:encoded><![CDATA[<p>Hi Alex,</p>
<p>Love your blog content.</p>
<p>What you think about our blog posts?</p>
<p>Example:</p>
<p><a href="http://www.saasgenius.com/blog/21-actionable-growth-hacking-tactics-saas-companies" rel="nofollow ugc">http://www.saasgenius.com/blog/21-actionable-growth-hacking-tactics-saas-companies</a></p>
<p>Keep up the great work &#038; thanks for the inspiration.</p>
]]></content:encoded>
		
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