My question for you today: What is the quick fix if you have limited (and I mean limited ) influencer outreach solutions? I will not go into details but in my country this is a problem.

Thanks.

Two things I wanted to respond to, regarding tracking your content marketing success:

1. First of all, the phrase “Content-Market Fit” shifted my thinking about content to being an actual product that you’re producing – which, if you’re doing it right and trying to provide value to your audience, it really is! So if your content is a product, why not apply a similar measurement we typically use in the software space for measuring Product-Market Fit (PMF)?

To measure your CMF, I propose you select a sample of your best posts across several topics/categories, and poll returning visitors to those posts (Qualaroo is a handy tool for this), asking them “How disappointed would you be if [BLOG NAME] went away?”. Typically for products, the threshold for knowing you’ve reached PMF is 40% of your audience answering they’d be “very disappointed” if your product disappeared–the threshold for content might be different. But you can then compare how each post category performed in this poll. The categories with the highest “Very Disappointed” rate are likely the closest to CMF, and therefore are the topics you should double-down on to grow your audience.

2. I want to leap to the defense of conversion rates over raw volume goals, whether it’s the subscriber conversion rate, comment conversion rate, whatever! Setting a goal of 5,000 subscribers tells you where you want to go, but conversion rates tell you which posts can help you reach your goal the quickest, because they let you objectively compare posts of varying age to identify the best growth opportunities.

If one post is 6 months old and has a 1% subscriber conversion rate, and another is 2 weeks old and has a 5% rate, that’s a pretty clear signal to me as to which post I should focus on driving more traffic to, if my goal is getting more subscribers. If I only looked at the raw number of subscribers captured from each post, the 6 month old one would likely artificially win simply because it’s had more time out in the wild.