Content Marketing – Groove Blog https://www.groovehq.com/blog Wed, 02 Dec 2020 18:56:05 +0000 en-US hourly 1 https://wordpress.org/?v=5.5.14 Content Distribution: The Missing Piece in Your Marketing Strategy https://www.groovehq.com/blog/content-distribution https://www.groovehq.com/blog/content-distribution#comments Wed, 06 Mar 2019 16:00:00 +0000 http://www.groovehq.com/blog/?p=3700 How to continue winning with content, when writing great blog posts is no longer enough Content has helped us grow Groove to $5m in annual revenue and form some great relationships with some of our most loyal customers. I guess you could say content is a big deal to us, which is why we’ve always […]

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]]> https://www.groovehq.com/blog/content-distribution/feed 4 I’m Taking A Break From Blogging. Here’s Why. https://www.groovehq.com/blog/taking-a-break https://www.groovehq.com/blog/taking-a-break#comments Thu, 09 Nov 2017 08:47:01 +0000 http://www.groovehq.com/blog/?p=988 Four years ago today, we took down our blog to re-imagine it. Here’s why we’re doing it again.

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]]> https://www.groovehq.com/blog/taking-a-break/feed 36 How We Used Content Upgrades to Increase Conversions by 400% https://www.groovehq.com/blog/content-upgrades https://www.groovehq.com/blog/content-upgrades#comments Thu, 12 Oct 2017 11:05:03 +0000 http://www.groovehq.com/blog/?p=1811 What if there was something that you could do that would quadruple your email signup rates? Something simple and straightforward, that wouldn’t take very much time to put together. You’d do it, right? Obviously. Well, there is a tactic that will accomplish this, and yet, most blogs either don’t use it, or do it wrong. […]

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]]> https://www.groovehq.com/blog/content-upgrades/feed 2 The 6-Step Marketing Strategy We Used to Make $120,679 Selling an Online Course https://www.groovehq.com/blog/how-we-sold-online-course https://www.groovehq.com/blog/how-we-sold-online-course#comments Thu, 30 Mar 2017 09:19:04 +0000 http://www.groovehq.com/blog/?p=432 How our content marketing course sold out within 5 days. Last week, we shared why and how we developed an online course that sold out within five days. It was a complete departure from what a SaaS company is “supposed” to be doing, but I’m glad we did it. Today, I’m going to share our […]

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]]> https://www.groovehq.com/blog/how-we-sold-online-course/feed 11 How We Built an Online Course That Generated $120,679 in 5 Days https://www.groovehq.com/blog/how-we-built-online-course https://www.groovehq.com/blog/how-we-built-online-course#comments Thu, 23 Mar 2017 11:40:38 +0000 http://www.groovehq.com/blog/?p=781 It was an odd choice for a SaaS company. But here’s why we’re glad we did it. A few months ago, we announced that we would be launching a (paid) content marketing course. We got a lot of positive reactions to the news (much of it extremely positive), and some negative (with a few comments […]

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]]> https://www.groovehq.com/blog/how-we-built-online-course/feed 22 How to Take Your Content From Good to Great https://www.groovehq.com/blog/content-from-good-to-great https://www.groovehq.com/blog/content-from-good-to-great#comments Thu, 29 Sep 2016 10:16:57 +0000 http://www.groovehq.com/blog/?p=1793 Use these tips to make any post more interesting, useful and unique. There’s an insane amount of content published on the web, on just about any topic that you can think of. You’ll never see most of it, because most of it is horrible. And horrible content doesn’t get shared. Some of it is pretty […]

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]]> https://www.groovehq.com/blog/content-from-good-to-great/feed 7 How Storytelling Increased Our Blog’s Engagement By 300% https://www.groovehq.com/blog/storytelling-in-content-marketing https://www.groovehq.com/blog/storytelling-in-content-marketing#comments Thu, 08 Sep 2016 12:24:59 +0000 http://www.groovehq.com/blog/?p=806 Use this simple strategy to reach more people with your content. “How do you make your content stand out in a crowded space?” It’s one of the most common questions that new content marketers have. How can you make your content different from everything else that’s out there? It’s a tall order. After all, there’s […]

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]]> https://www.groovehq.com/blog/storytelling-in-content-marketing/feed 17 8 Wins That Helped Us Grow Our Email List to 100,000 Subscribers https://www.groovehq.com/blog/growing-email-list https://www.groovehq.com/blog/growing-email-list#comments Thu, 04 Aug 2016 14:07:56 +0000 http://www.groovehq.com/blog/?p=513 We recently hit a big milestone with our email list. Here’s how we did it. A lot of people are not going to like this post. A lot of people are going to read the headline on Twitter, click on the link, and be very, very disappointed by what they find. Those are the people […]

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]]> https://www.groovehq.com/blog/growing-email-list/feed 16 4 Horrible Content Marketing Mistakes That Have Cost Us Millions https://www.groovehq.com/blog/content-marketing-mistakes https://www.groovehq.com/blog/content-marketing-mistakes#comments Thu, 14 Jul 2016 10:26:17 +0000 http://www.groovehq.com/blog/?p=1798 In millions of unique visits to this blog, we’ve learned a thing or two about how to drive traffic through content. And with the blog being—by a huge margin—our biggest source of new customers, we’ve learned a bit about converting blog traffic, too. We’ve done some stuff right, and a lot of stuff wrong (especially […]

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]]> https://www.groovehq.com/blog/content-marketing-mistakes/feed 24 How We’re Using Customer Stories to Grow Our Business https://www.groovehq.com/blog/using-customer-stories-to-grow-our-business https://www.groovehq.com/blog/using-customer-stories-to-grow-our-business#comments Thu, 07 Jul 2016 15:16:32 +0000 http://www.groovehq.com/blog/?p=2432 We’re using our customers to overcome one of the biggest challenges in marketing. Here’s how. Two weeks ago, a production crew from LessFilms traveled from Florida to New York City. There, they spent an afternoon filming, first at the Museum of Modern Art, and then at the studio of entrepreneur Nick Gray. Why did this […]

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]]> https://www.groovehq.com/blog/using-customer-stories-to-grow-our-business/feed 8 The Only 5 Content Marketing Tools You Need to Get Started https://www.groovehq.com/blog/content-marketing-tools-you-need https://www.groovehq.com/blog/content-marketing-tools-you-need#comments Thu, 16 Jun 2016 16:03:48 +0000 http://www.groovehq.com/blog/?p=945 Most of us have known someone—a friend, a coworker, a classmate—that’s all about the gear. One of my coworkers at my first job was particularly guilty of this. He’d develop a fast interest in a new hobby, and one of his very first steps, before taking lessons, talking to others or even dabbling too much […]

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