https://www.groovehq.com/blog/content-upgrades Mon, 30 Nov 2020 22:33:17 +0000 hourly 1 https://wordpress.org/?v=5.5.14 https://www.groovehq.com/blog/content-upgrades#comment-404 Thu, 12 Oct 2017 15:25:34 +0000 http://www.groovehq.com/blog/?p=1811#comment-404 Interesting! One question though: how does it impact your usual readers? I mean, I used to get full value from your articles, and now, I have to give my email to the full value (which is fine).
Can Sumo actually detect that you’ve already got my email, and give me access directly?
I’m not annoyed, just curious.

]]> https://www.groovehq.com/blog/content-upgrades#comment-405 Thu, 12 Oct 2017 15:06:03 +0000 http://www.groovehq.com/blog/?p=1811#comment-405 Great advice as usual, Alex. Your article reminded me of something I read on Drift’s blog a few months ago – they went the other way and completely got rid of all their lead magnets. I know that every business and audience demands its own approach, but I’m curious what your take on their decision is. Here’s the article: https://blog.drift.com/no-more-forms/. Thanks!

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