To echo everyone else, great post. Never thought to share simple spreadsheets for my readers…I was overcomplicating things and trying to figure out what to takeaways I could give.

Just became a subscriber after reading this!

Jennee

I’am tired of fake content from “gurus” blog’s, that will “change your life”. There’s so much selling in their words… so much manipulation, instead of inspiration. It’s transactional!

We should pay more attention to content that we read. We should be discipline in recognizing when the only goal of author, is to sell to us his new “magic e-book”.

However, one of the challenges I have is finding a topic I’m passionate about that will resonate with my audience. I mean in your space, I apologize for the over simplification, you are an entrepreneur writing a story for other entrepreneurs, a journey that you have been on before and are on right now. You have a topic you’re genuinely passionate about and have the established credibility for, and as a result your authenticity, expertise, and access is undeniable.

For me though, I am a male entrepreneur with an audience of primarily female employees / volunteers. The topics I brainstorm are hard for me to relate with and to be passionate about, and I feel like even if I could jump in there, there’d be a lack of authenticity.

When choosing a topic, is being super passionate about it very important? I feel like if yes, then my audience would be a much narrower slice than my prime audience. If no, I feel like I’d burn out.

Also, should I even choose a topic if I can’t be portrayed as authentic, for example as a male talking about female topics?

Thanks!

Do you have any articles describing your process of going from 0-20k month?

Thanks,
-Brian