Comments on: Attention Startups: Stop Selling to Startups https://www.groovehq.com/blog/look-outside-of-your-market Fri, 27 Sep 2019 20:55:46 +0000 hourly 1 https://wordpress.org/?v=5.5.14 By: Pablo https://www.groovehq.com/blog/look-outside-of-your-market#comment-1467 Fri, 19 Aug 2016 14:08:21 +0000 http://www.groovehq.com/blog/?p=1900#comment-1467 Awesome post Alex. Thanks a lot.

I think it’s important to begin with one specific industry and persona to validate the idea. Once it has been tested in a market it’s a good opportunity to check other niches.

Groove is in the customer service market that includes ALL industries. Do you recommend starting a business with a “horizontal product” (sales, marketing, customer service) or a “vertical product” (an specific industry)?

Best regards!
Pablo

]]> By: Scott Horlbogen https://www.groovehq.com/blog/look-outside-of-your-market#comment-1468 Thu, 18 Aug 2016 20:59:30 +0000 http://www.groovehq.com/blog/?p=1900#comment-1468 Great post Alex………thank you for sharing your customer development email script! We always hear we need to engage with our audience; but you actually offered actionable strategies that we can apply.

]]> By: Nicholas Bird https://www.groovehq.com/blog/look-outside-of-your-market#comment-1469 Thu, 18 Aug 2016 16:06:12 +0000 http://www.groovehq.com/blog/?p=1900#comment-1469 I really liked the insight of how you leveraged your customer’s perspective to change your product. Amazing that you reached out to all 2k of your customers and asked for a conversation with them.

I think I’d garner similar surprising insights from my own customers.

]]> By: Andrew M. Warner https://www.groovehq.com/blog/look-outside-of-your-market#comment-1473 Thu, 18 Aug 2016 15:37:24 +0000 http://www.groovehq.com/blog/?p=1900#comment-1473 Hey Alex,

Great post and topic.

I completely understand when you say you have blinders on. Reading this post, I couldn’t help but think about how many MORE businesses, customers, etc. I could be reaching out to. And that perhaps I’m limiting myself right now.

I will try to implement some of what you said here. If not for my current site, then for another project I’m working on that.

Thanks for this.

-Andrew

]]> By: Manoj Ranaweera https://www.groovehq.com/blog/look-outside-of-your-market#comment-1472 Thu, 18 Aug 2016 15:06:16 +0000 http://www.groovehq.com/blog/?p=1900#comment-1472 Hey Alex

I’m making some of these mistakes right now, by trying to sell to my own network first, which has a large percentage of startups and tech companies. Until the word is out, I don’t think there is another group or sector to go after than those who trust you from your previous relationships. Even this is harder, as we are bringing a new type of product to market.

Will try to adopt some of your techniques, as we need all the help we can get.

Best regards
Founder & CEO
http://unified.vu

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