Grow | Groove Blog

Real stories about founding, growing, and scaling a business.

Founder's Journey · 6 Min read

Why I Don’t Stress Over Competition Anymore

Every entrepreneur that I know has lost sleep worrying about their competition. Here’s why I’ve decided to stop worrying...

Alex Turnbull CEO & Founder @Groove

Growth · 10 Min read

How We Grew Conversions 100% by Rethinking Our Design Strategy

Our customers were happy, our product was strong, but our conversion rate was awful. Here’s how we changed that...

Alex Turnbull CEO & Founder @Groove

Entrepreneurship · 3 Min read

Don’t Make THIS Customer Communication Mistake

Communicating product changes to customers is not the favorite topic of entrepreneurs, but it's important...if you want your company to survive

Alex Turnbull CEO & Founder @Groove

Founder's Journey · 8 Min read

The Meltdown That Brought Our Startup to Its Knees for 15 Hours

How we implemented a communication plan for the unplanned outage that almost destroyed our business

Alex Turnbull CEO & Founder @Groove

Founder's Journey · 6 Min read

How Our Startup Beat Burnout

Our team was working long hours and teetering on the edge of burnout. Here’s how we’ve managed to turn things around.

Alex Turnbull CEO & Founder @Groove

Founder's Journey · 8 Min read

The 3 Deadliest Challenges of Scaling a Startup

Seeing some real growth is just the beginning. These are the 3 hurdles you have to overcome when figuring our how to scale your startup

Alex Turnbull CEO & Founder @Groove

Founder's Journey · 9 Min read

8 Things Every Non-Technical Founder Should Know How to Do

As a non-technical founder I've started 3 SaaS companies without writing a line of code. This is how to start a tech company without technical background

Alex Turnbull CEO & Founder @Groove

Entrepreneurship · 5 Min read

The 25% Discount that Cost Us $12,000 (Plus, a Big Announcement)

As the new customers rolled in, our promotion was looking to be a home run. Unfortunately, it was costing us dearly.

Alex Turnbull CEO & Founder @Groove

Founder's Journey · 9 Min read

Our Startup’s 12-Month Growth Strategy

In this post, we reveal the steps we took to develop a growth strategy for the next 12 months of Groove

Alex Turnbull CEO & Founder @Groove

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