You know the big names in customer relationship management software. And, you know the big price tags. Do you know the CRM alternatives?
Salesforce, HubSpot, and a few others have dominated the CRM software market for a while now.
They’re good systems in use by thousands of companies. They’re also big and complex and expensive. And they may not be a great fit for your business.
To give you real options, we evaluated damn near every customer relationship management software for small businesses and chose 57 to include in this guide.
For each CRM, we’ve included:
- Who it’s for
- Starting price
- Ratings
- Third-party descriptions
- Links to the company website
Don’t have time to look over all 57 of the CRMs for small businesses right now?
Grab the spreadsheet we created to make choosing far more simple than jumping site to site (or scrolling up and down this article).
It has all the key elements for every CRM—including pricing, ratings, and built-in filters—right here.
CRM examples (sorted by user rating)
We’ve sorted all 57 options with the highest rated CRMs at the top and the lowest-rated ones at the bottom (according to Capterra and G2).
For platforms with the same customer rating score, we listed the one with more customer reviews first.
1. HoneyBook
Who it’s for: Small businesses
Capterra rating (based on 142 reviews): 5/5
G2 rating (based on 21 reviews): 4.7/5
Pricing: $34/user/mo
Free plan: No
Trial: 7 days
Capterra description:
HoneyBook streamlines and automates your client’s experience from inquiry to final invoice.
2. Teamgate
Who it’s for: Businesses of all sizes
Capterra rating (based on 120 reviews): 5/5
G2 rating: n/a
Pricing: $9/user/mo
Free plan: No
Trial: 14 days
Capterra description:
A simple and transparent web-based full process Sales CRM system, Teamgate offers the functionality to guide you through the entire sales process from start to finish. Connect, organize, research, and analyze your leads from inside a super smart, fully integrated system, closing deals faster, in a more advanced user-friendly manner. The Teamgate softwares integrated Sales stack includes access to Zendesk, Mailchimp, Zapier and other powerful features to kill your sales targets every day!
3. bpm’onlineCRM
Who it’s for: Businesses of all sizes
Capterra rating (based on 74 reviews): 5/5
G2 rating (based on 146 reviews): 4.7/5
Pricing: Starts at $25/user/mo
Free plan: No
Trial: 14 days
Capterra description:
Bpm’online CRM is a unique synergy of unified CRM and intelligent BPM platform that connects the dots between marketing, sales and customer service. Midsize and large organizations can now efficiently manage the complete customer journey from lead to order, and to ongoing account maintenance. Bpm’online has been widely recognized by key industry analysts, including Gartner, Forrester, Nucleus Research, Ovum, ISM and received multiple prestigious awards.
4. OnePageCRM
Who it’s from: Small businesses and entrepreneurs
Capterra rating (based on 43 reviews): 5/5
G2 rating (based 46 reviews): 4.7/5
Pricing: Starts at $12/user/mo
Free plan: No
Trial: 21 days
Capterra description:
OnePageCRM is a simple, contacts-focused CRM. We take a to-do list approach to managing sales leads, where every contact has a next action to ensure you always follow-up. Capture leads from Gmail, Outlook, Twitter and Facebook and create a contact in OnePageCRM in just one click. Manage deals and track your sales targets using our intuitive sales pipeline. Integrate with all your favorite business apps. Got a question? We’re available via phone, chat, and email.
5. ConvergeHub
Who it’s for: Small and medium-sized businesses
Capterra rating (based on 24 reviews): 5/5
G2 rating (based on 1 review): 4.5/5
Pricing: Starts at $9/user/mo
Free plan: No
Trial: 14 days
Capterra description:
ConvergeHub is the #1 easiest converged CRM for SMBs. It can manage all of your sales, marketing, support, and billing needs with a converged, full-featured, yet extremely easy-to-use CRM that is priced within reach. The features are optimized for SMBs that don’t have massive budgets to integrate or pay for expensive add-ons.
6. Shape CRM
Who it’s for: Small businesses
Capterra rating (based on 12 reviews): 5/5
G2 rating (based 2 reviews): 5/5
Pricing: $79/user/mo
Free plan: No
Trial: 14 days
Capterra description:
Shape CRM helps you manage your business on one easy-to-use platform. Shape’s cloud-based software offers dozens of tools designed to manage and automate your online marketing and promotions via email and SMS, capture and service leads from online sources, organize sales pipelines, nurture prospects and customers, create and send professional online documents, accept online payments, run custom reporting, and automate everyday admin tasks. Shape is the most flexible CRM ever!
7. Pipedrive
Who it’s for: Businesses of all sizes
Capterra rating (based on 2,078 reviews): 4.5/5
G2 rating (based 1,110 reviews): 4.3/5
Pricing: Starts at $12.50/user/mo
Free plan: No
Trial: 14 days
Capterra description:
Pipedrive is a sales-focused customer relationship management tool that teams of all sizes love using. With 90,000+ paying customers spanning across 155 countries, sales teams are drawn in by our CRM’s simple yet powerful design that prioritizes usability above all else. When using Pipedrive, nothing falls through the cracks, allowing your team to spend less time filing and more time selling with CRM that is both agile and powerful.
8. Freshsales
Who it’s for: Businesses of all sizes
Capterra rating (based on 419 reviews): 4.5/5
G2 rating (based on 551 reviews): 4.7/5
Pricing: Starts at $12/user/mo
Free plan: No
Trial: 21 days
Capterra description:
Freshsales is a sales CRM software by Freshworks. With a highly intuitive UI and a powerful feature set including AI-based lead scoring, visual deal pipeline, and intelligent workflow automations, Freshsales gives businesses everything they need to manage their sales in a hassle-free package. Freshsales is trusted by over 15,000 businesses from 80+ countries. Some companies that use Freshsales include Dyson, Best Western Hotels and Resorts, Purdue University, and WallyPark.
9. Apptivo CRM
Who it’s for: Businesses of all sizes
Capterra rating (based on 356 reviews): 4.5/5
G2 rating (based on 61 reviews): 4.2/5
Pricing: Starts at $8/user/mo
Free plan: Yes
Trial: 30 days
Capterra description:
Apptivo’s online CRM system is a powerful tool to manage your sales, marketing, and much more. CRM sits at the core of Apptivo’s integrated suite of business apps, providing a complete suite of tools to gain a 360 view of your customer. Our CRM includes lead management, an opportunity pipeline with intuitive dashboards, and flexible workflow tools including marketing automation. Everything is completely accessible from your Android or iOS device and integrated with Office365 and G Suite.
10. Copper CRM
Who it’s for: Businesses of all sizes using G Suite
Capterra rating (based on 350 reviews): 4.5/5
G2 rating (based on 417 reviews): 4.6/5
Pricing: Starts at $19/user/mo
Free plan: No
Trial: 14 days
Capterra description:
Copper (formerly ProsperWorks CRM) is the #1 CRM for G Suite users. Copper seamlessly integrates with G Suite, gets rid of manual data entry, and is super easy to use. If you can use Gmail, you’ll know how to use Copper. Join the over 12,000 customers love using Copper and start selling more with the CRM teams love to use, today.
11. Streak
Who it’s for: Small businesses using Gmail
Capterra rating (based on 346 reviews): 4.5/5
G2 rating (based 94 reviews): 4.5/5
Pricing: Starts at $49/user/mo
Free plan: Yes
Trial: 14 days
Capterra description:
Streak is the only CRM integrated entirely within your Gmail inbox, and it works alongside all your other G Suite applications. It can be used to track many business processes including sales, partnerships, support, hiring, deal flow, and much more. Streak also includes a powerful set of email tools such email tracking, which lets you track when an email is opened.
12. Less Annoying CRM
Who it’s for: Small businesses
Capterra rating (based on 323 reviews): 4.5/5
G2 rating (based on 254 reviews): 4.9/5
Pricing: $10/user/mo
Free plan: No
Trial: 30 days
Capterra description:
Less Annoying CRM is a simple contact manager built from the ground up for small businesses. Manage your contacts, leads, notes, calendar, to-do’s and more, all from one simple web app. Our product is founded on three core principles: simplicity, affordability, and outstanding customer service. All users get an unlimited free 30-day trial to exhaustively test every aspect of the CRM, and customer service is always free through the phone and email if users have questions.
13. Daylite for Mac
Who it’s for: Small businesses using Mac
Capterra rating (based on 281 reviews): 4.5/5
G2 rating (based on 43 reviews): 4.4/5
Pricing: Starts at $24/user/mo
Free plan: No
Trial: 30 days
Capterra description:
Exclusively for Mac, iPhone, and iPad. Win more business and get more done with Daylite. Follow up when you say you will. Segment leads and customers into targeted lists. Organize all the moving pieces in projects and streamline processes so nothing ever slips through the cracks. Integrate with Apple Mail. Sync your Apple Contacts and Calendar. Work offline. Build customer relationships and execute on plans so you can scale your business. Your customers will think you’re superhuman, and you will be!
14. JobNimbus
Who it’s for: Roofers, remodelers, and restoration companies
Capterra rating (based on 260 reviews): 4.5/5
G2 rating (based on 40 reviews): 4.8/5
Pricing: Starts at $25/user/mo
Free plan: No
Trial: 14 days
Capterra description:
Perfect for roofers, remodelers, restoration, and more, JobNimbus saves you time and money with job, contact, and task management tools wrapped in the most simple-to-use interface. JobNimbus allows you to effortlessly track your sales and jobs pipelines. Create estimates and invoices, take job photos, assign work orders, build and share documents, schedule tasks, see shared calendars, send material orders, track payments, and more. Create powerful live reports to see everything. Web, iOS, Android.
15. Really Simple Systems
Who it’s for: Small and medium-sized businesses
Capterra rating (based on 243 reviews): 4.5/5
G2 rating (based 97 reviews): 4.4/5
Pricing: Starts at $14/user/mo
Free plan: Yes
Trial: 14 days
Capterra description:
Really Simple Systems CRM helps you work smarter, managing and tracking your sales leads and customers so you can get on with growing your business. Designed for small and mid-sized organizations, this GDPR compliant CRM is easy to set up and simple to use. With sales, marketing and service, and support built-in, you’ll have all your data in one place, enabling team collaboration, better relationships and driving sales growth.
16. Vtiger CRM
Who it’s for: Small and medium-sized businesses
Capterra rating (based on 239 reviews): 4.5/5
G2 rating (based 325 reviews): 4.3/5
Pricing: Starts at $10/user/mo
Free plan: No
Trial: 15 days
Capterra description:
Vtiger is an easy-to-use and customisable CRM leveraged by sales teams in over 300,000 companies to boost business revenue and sales performance. Vtiger adds value at all stages of the sales process from helping you capture and identify top leads, nurture deals via automated email and SMS campaigns, collaborate with teammates, analyze and forecast revenue, streamline meetings, spot deals at risk, manage proposals and quotes, and ultimately win more deals.
17. BigContacts
Who it’s for: Small businesses
Capterra rating (based on 189 reviews): 4.5/5
G2 rating (based on 59 reviews): 4.4/5
Pricing: Starts at $5/user/mo
Free plan: No
Trial: 30 days
Capterra description:
BigContacts is the #1 rated all-in-one Contact Management and Email Marketing Solution based on ease of implementation. (Source: G2 Crowd). We’re unlocking the potential of every small business with an affordable and easy-to-use solution.
18. Hatchbuck
Who it’s for: Marketing agencies and small businesses
Capterra rating (based on 146 reviews): 4.5/5
G2 rating (based on 135 reviews): 4.6/5
Pricing: Starts at $29/user/mo
Free plan: No
Trial: No
Capterra description:
The easiest way to nurture prospects into customers. Capture leads on your website. Send smarter emails. Nurture prospects ongoing. Deliver hot leads directly to your sales team through the built-in CRM. Efficiently manage sales and marketing campaigns and workflows. Expensive, robust tools are overkill for smaller businesses. Hatchbuck has the core tools you need, without expensive bells and whistles that just distract.
19. Scoro
Who it’s for: Professional and creative services businesses
Capterra rating (based on 135 reviews): 4.5/5
G2 rating (based 117 reviews): 4.4/5
Pricing: Starts at $26/user/mo
Free plan: No
Trial: 14 days
Capterra description:
Scoro is an end-to-end project and business management solution that allows professional and creative services to control their entire workflow from one place. In addition to project management features, Scoro provides all the tools you need to fully manage your business: work and task scheduling and tracking, collaboration, contact database and CRM, quoting and billing, advanced reporting, real-time dashboards, and much more. Sign up for a 14-day free trial to see for yourself!
20. GreenRope
Who it’s for: Small and medium-sized businesses
Capterra rating (based on 133 reviews): 4.5/5
G2 rating (based on 146 reviews): 4.3/5
Pricing: Starts at $149/mo (unlimited users)
Free plan: No
Trial: 14 days
Capterra description:
GreenRope complete CRM and marketing automation delivers a comprehensive solution to help your team do more with less. With sales, marketing, and operations all built-in to the same system, you become a lean, data-driven organization. Increase collaboration, drive sales, build better relationships, and deliver optimized omnichannel customer experiences.
21. amoCRM
Who it’s for: Small businesses and entrepreneurs
Capterra rating (based on 133 reviews): 4.5/5
G2 rating (based on 21 reviews): 4.1/5
Pricing: Starts at $15/user/mo
Free plan: No
Trial: 14 days
Capterra description:
amoCRM is the world’s first messaging-powered CRM. Multi-channel communication lets you converse through messengers, emails, and calls from a single app. Now every interaction with your customers can be a personalized one-on-one dialogue. Plus managers love our powerful analytics, reporting, and automation tools. It’s the perfect messenger-based sales solution for entrepreneurs and SMBs.
22. Close
Who it’s for: Small and medium-sized businesses
Capterra rating (based on 126 reviews): 4.5/5
G2 rating (based on 80 reviews): 4.3/5
Pricing: Starts at $35/user/mo
Free plan: No
Trial: 14 days
Capterra description:
Close is a sales productivity platform built to help you close more deals. With built-in calling, SMS, and email, your team can communicate with prospects and customers all in one place. It’s an all-in-one platform you can use standalone without needing any other sales emails tools or calling products. Close is cloud-based, affordable, easy to learn, and comes with straightforward pricing, which makes it the perfect fit for small and midsize businesses.
23. Accelo
Who it’s for: Professional service organizations
Capterra rating (based on 121 reviews): 4.5/5
G2 rating (based on 96 reviews): 4.3/5
Pricing: Starts at $195/mo (up to 5 users)
Free plan: No
Trial: 14 days
Capterra description:
Accelo combines the key needs of your sales, project management, retainers, service tickets, and collaboration in one platform for small to medium sized service businesses; and then makes it easy to assign work, track progress, see budgets and profitability in real time. Accelo helps you to gain visibility into the performance of your entire business so that you can easily deliver the work your clients love.
24. RepairShopr
Who it’s for: Repair shops and field-service businesses
Capterra rating (based on 107 reviews): 4.5/5
G2 rating (based 19 reviews): 4.4/5
Pricing: Starts at $49.99/mo
Free plan: Yes
Trial: Free plan
Capterra description:
Robust ticketing and invoicing system, CRM, POS, and marketing platform for repair shops.
25. eWay-CRM
Who it’s for: Businesses of all sizes using Microsoft Outlook
Capterra rating (based on 106 reviews): 4.5/5
G2 rating (based on 3 reviews): 4.5/5
Pricing: Starts at $28/user/mo
Free plan: Yes
Trial: Free plan
Capterra description:
The best CRM Add-in for Outlook, available now on iOS / Android. It helps manage customers, sales, projects and mail merges. With eWay-CRM, you can share your Outlook with your team, track communication history, plan follow-ups, automate company processes and thus, run your business efficiently. The software is also highly customizable—it allows you to create user fields, design form layouts, customize workflows, and user permissions.
26. kvCORE
Who it’s for: Real estate brokerages
Capterra rating (based on 101 reviews): 4.5/5
G2 rating (based on 14 reviews): 4/5
Pricing: Custom
Free plan: No
Trial: No
Capterra description:
kvCORE is an all-inclusive real estate platform for the modern brokerage. The lead engine helps you get high-quality leads and the Smart CRM nurtures those leads until they are ready to buy. Our business analytics lets you know which efforts are giving you the best results. Reports allow insight into traffic, marketing, lead-gen, behavior, agent accountability, profitability, and more. kvCORE is truly built to power your entire business on one platform.
27. Nocrm.io
Who it’s for: Small and medium-sized businesses
Capterra rating (based on 100 reviews): 4.5/5
G2 rating (based 19 reviews): 4.5/5
Pricing: Starts at $14/user/mo
Free plan: No
Trial: 15 days
Capterra description:
Lead management software (SaaS) built for salespeople. Unlike a traditional CRM system, noCRM boosts productivity by allowing sales reps to create leads in seconds (email, mobile, business card, websites, spreadsheet) and manage their sales cycle from end to end. Managers and reps can monitor the health of their pipeline with our visual sales pipeline and synchronize reminders with their calendars ensuring no follow-up is missed and no important lead is dropped.
28. Solve CRM
Who it’s for: Service businesses
Capterra rating (based on 97 reviews): 4.5/5
G2 rating (based 14 reviews): 3.7/5
Pricing: Starts at $25/user/mo
Free plan: No
Trial: 14 days
Capterra description:
A mobile productivity CRM for teams to manage customer workflows, field service, and projects. Simplify all record keeping, scheduling, communication, and information sharing—especially when mobile. Incredibly flexible and secure, with straightforward controls over specific field data and who can access. Boasting robust Google Calendar and Gmail integrations. Recognized for outstanding customer support by thousands of service businesses.
29. Salesflare
Who it’s for: B2B small businesses and startups
Capterra rating (based on 93 reviews): 4.5/5
G2 rating (based 110 reviews): 4.7/5
Pricing: Starts at $30/user/mo
Free plan: No
Trial: 14 days
Capterra description:
Salesflare is the intelligent CRM for small B2B businesses and startups that want to sell more with less work. Salesflare automatically fills out your address book and keeps track of all interactions with the people you’re in contact with. It takes data from email, social media, company databases, phone, and calendars and hands it to you in automated customer timelines that tell you everything you need to know. You just have to write the emails, make the calls, and have the coffee.
30. Zola Suite
Who it’s for: Professional service businesses
Capterra rating (based on 88 reviews): 4.5/5
G2 rating (based 45 reviews): 4.9/5
Pricing: Starts at $59/user/mo
Free plan: No
Trial: 10 days
Capterra description:
See why Zola is the fastest-growing practice management software. Built-in CRM, email, and robust trust and business accounting. Zola Suite sports best-in-class case management features, sophisticated bulk billing, document management, task management and much more through a modern and intuitive interface. Zola is cloud-based and is accessible through any browser as well as native iOS and Android apps. Integrations include LawPay, Quickbooks, and DropBox.
31. WORK[etc]
Who it’s for: Small businesses
Capterra rating (based on 87 reviews): 4.5/5
G2 rating (based 52 reviews): 4.6/5
Pricing: Starts at $78/user/mo
Free plan: No
Trial: 14 days
Capterra description:
With integrated CRM, projects, billing, help desk, reporting, and collaboration, WORK[etc] is the all-in-one cloud-based software solution to manage your growing business. WORK[etc] goes beyond what the average CRM can do by letting you manage and track all aspects of the entire customer lifecycle. WORK[etc] is there every step of the way—from the initial sale through to quotes, projects, product delivery, invoicing, customer support, and that all-important follow up sale.
32. Capsule CRM
Who it’s for: Small businesses
Capterra rating (based on 82 reviews): 4.5/5
G2 rating (based on 44 reviews): 4.2/5
Pricing: Starts at $18/user/mo
Free plan: Yes
Trial: 30 days
Capterra description:
The ideal CRM tool for companies with 10-1000 employees. Over 15,000 customers across the globe use Capsule to better organize their customer facing and sales activities. Capsule is easy to use, yet powerful and customizable so you can adapt it to your business. It integrates with other popular apps such as Google G Suite, Google Data Studio, MailChimp, and Zapier for advanced sales automation. Starting from as little as $18 per user, you can get started in just a few minutes on our free trial.
33. InfoFlo
Who it’s for: Businesses of all sizes
Capterra rating (based on 67 reviews): 4.5/5
G2 rating (based on 75 reviews): 4.6/5
Pricing: $99 (one-time cost)
Free plan: No
Trial: No
Capterra description:
Infoflo is an easy-to-use CRM that is perfect for managing customer relationships and includes the most robust Outlook sync on the market! It is a fully integrated contact, relationship, email, calendar, document, sales, task management solution and VoIP. It includes a Quick Books, Outlook and Google Sync.
34. Lexicata
Who it’s for: Small and medium-sized law firms
Capterra rating (based on 64 reviews): 4.5/5
G2 rating (based on 15 reviews): 4.1/5
Pricing: Starts at $49/user/mo
Free plan: No
Trial: No
Capterra description:
Streamline your operations and grow your practice with this CRM and client intake solution for lawyers.
35. NetHunt CRM
Who it’s for: Small businesses using Gmail and G Suite Apps
Capterra rating (based on 61 reviews): 4.5/5
G2 rating (based 58 reviews): 4.6/5
Pricing: Starts at $24/user/mo
Free plan: Yes
Trial: 14 days
Capterra description:
NetHunt is a smart CRM for Gmail and Google Apps users. It turns emails into CRM records to let you manage your business using only the Gmail inbox. This smart inbox can be used to empower salespeople, provide them with relevant customer and lead data inside every email, allows project managers to use Gmail as their ultimate tool for work, organize customer support, streamline your human resource management procedures and carry out marketing campaigns with mass mailing and email tracking.
36. 1CRM
Who it’s for: Small and medium-sized businesses
Capterra rating (based on 54 reviews): 4.5/5
G2 rating (based on 5 reviews): 4.4/5
Pricing: Starts $12/user/month
Free plan: No
Trial: 30 days
Capterra description:
1CRM enables businesses to create long-lasting customer relationships with the most intuitive, customizable and cost-effective customer relationship management solution on the market.
By focusing on a comprehensive and easy to customize CRM solution, 1CRM is putting tailored-fit CRMs within reach of businesses everywhere.
1CRM stands out for its inclusion of order management, service management, and Project Management within its CRM framework—including timesheets and expense reports.
37. AddressTwo
Who it’s for: Small businesses
Capterra rating (based on 50 reviews): 4.5/5
G2 rating (based on 47 reviews): 4.7/5
Pricing: Starts at $14.95/mo (up to 10 users)
Free plan: No
Trial: 14 days
Capterra description:
AddressTwo is a simple CRM system specially designed for the needs of small businesses. As an all-in-one solution, AddressTwo combines both the relational, outbound selling tools such as contact management, tasks, and follow-up tracking with the marketing tools such as email marketing, inbound capturing through webforms, and autoresponders. Use marketing analytics to see who your most engaged leads are at any time and then follow up.
38. Claritysoft
Who it’s for: Businesses of all sizes
Capterra rating (based on 50 reviews): 4.5/5
G2 rating (based on 68 reviews): 4.3/5
Pricing: Starts at $39/user/mo
Free plan: No
Trial: No
Capterra description:
Claritysoft CRM’s unique blend of simplicity, utility, and flexibility delivers powerful marketing automation, sales automation, customer service tools, and much more in an intuitive, completely customizable interface. Claritysoft was designed with considerable focus on usability and built to enhance the user experience and maximize user adoption. Claritysoft CRM gives you enterprise power and functionality at a fraction of the cost.
39. EngageBay
Who it’s for: Small and medium-sized businesses
Capterra rating (based on 48 reviews): 4.5/5
G2 rating (based on 61 reviews): 4.6
Pricing: Starts at $8.99/user/mo
Free plan: Yes
Trial: Free plan
Capterra description:
EngageBay is a simple, affordable, all-in-one marketing automation platform built for small businesses and startups to acquire, engage, nurture web visitors, and convert them to happy customers. Acquire leads through lead generation forms and popups, engage web visitors through beautiful landing pages, nurture them through engaging emails, and automate your marketing funnel through marketing automation—all from one easy-to-use platform.
40. Salesmate
Who it’s for: Small and medium-sized businesses
Capterra rating (based on 48 reviews): 4.5/5
G2 rating (based 12 reviews): 4.6/5
Pricing: Starts at $12/user/mo
Free plan: No
Trial: 15 days
Capterra description:
Salesmate helps businesses close more deals faster. Our easy-to-use interface and automated workflows let your sales team focus on the right deals at the right time. Never miss a beat and start closing more deals. Give us a free test ride today and our friendly staff is ready to help you!
41. InStream
Who it’s for: Small and medium-sized businesses
Capterra rating (based on 40 reviews): 4.5/5
G2 rating (based on 108 reviews): 4.2/5
Pricing: Starts at $6/user/mo
Free plan: Yes
Trial: 14 days
Capterra description:
InStream is a personable CRM platform which is considered a perfect match for small and medium-sized businesses from different market sectors. The system provides you with an opportunity to build an unlimited number of lists tailored to specific needs so it can be freely adjusted to the profile of your company. This makes InStream a suitable solution for all companies that rely on long-term relationships with customers and do not focus only on one-time sales.
42. Chime
Who it’s for: Real estate agents, teams, and brokers
Capterra rating (based on 33 reviews): 4.5/5
G2 rating (based on 12 reviews): 4.5/5
Pricing: Starts at $499/mo
Free plan: No
Trial: No
Capterra description:
Chime is an all-in-one CRM solution suite. We offer help in generating leads, cultivating relationships, encouraging leads to close, and more. We offer many solutions for agents and teams of all sizes.
43. Firepoint
Who it’s for: Real estate agents
Capterra rating (based on 19 reviews): 4.5/5
G2 rating (based on 9 reviews): 3.9/5
Pricing: Starts at $499/mo (5 users)
Free plan: No
Trial: No
Capterra description:
Firepoint was created by realtors like you. We listen to agents, team leads, brokers, and loan officers to develop a one-stop resource that provides business performance insights, manages client relationships, and keeps teams of any size connected and productive. Whether you’re a single agent starting your team or a firm closing hundreds of transactions a year, Firepoint has the solutions to help you manage and grow your business. Schedule your personal consultation today.
44. Zoho CRM
Who it’s for: Businesses of all sizes
Capterra rating (based on 3,156 reviews): 4/5
G2 rating (based 1,255 reviews): 3.9/5
Pricing: Starts at $12/user/mo
Free plan: No
Trial: 15 days
Capterra description:
Zoho CRM empowers small to large-sized organizations with a complete customer relationship lifecycle management solution for managing organization-wide sales, marketing, customer support and service and inventory management in a single business system.
45. Nimble
Who it’s for: Small and medium-sized businesses using G Suite or Office 365 email
Capterra rating (based on 1,298 reviews): 4/5
G2 rating (based 860 reviews): 4.5/5
Pricing: Starts at $19/user/mo
Free plan: No
Trial: 14 days
Capterra description:
Nimble is the simple, smart CRM for Office 365 and G Suite that works for you by automatically combining your contacts, communication histories, email inboxes, and calendar appointments with over 160 SaaS business app contacts and social media connections (including Linkedin, Twitter, Facebook) into one unified team relationship manager.
46. Insightly
Who it’s for: Businesses of all sizes
Capterra rating (based on 437 reviews): 4/5
G2 rating (based on 481 reviews): 4.1/5
Pricing: Starts at $29/user/mo
Free plan: Yes
Trial: Free plan
Capterra description:
Insightly is a powerful, easy-to-use CRM software with native integrations to Gmail, Office 365, MailChimp, and other popular applications. With more than 1.5 million users worldwide in a variety of industries, small to mid-sized businesses use Insightly to manage opportunities at every stage of the sales process, link customer relationships, deliver projects, build quotes, and more.
47. Bitrix24
Who it’s for: Small and medium-sized businesses
Capterra rating (based on 355 reviews): 4/5
G2 rating (based on 257 reviews): 4/5
Pricing: Starts at $69/mo (for up to 6 users)
Free plan: Yes
Trial: 30 days
Capterra description:
Bitrix24 is a highly secure, turnkey intranet solution for small and medium-sized businesses designed for effective collaboration, communication, social networking, business process and knowledge management. Allows better knowledge continuity by moving data from network silos and local drives to a well-protected centralized repository. Wikis, blogs and forums ensure social-enabled knowledge bases for improved teamwork.
48. Nutshell CRM
Who it’s for: Small businesses
Capterra rating (based on 341 reviews): 4/5
G2 rating (based 404 reviews): 4.1/5
Pricing: Starts at $19/user/mo
Free plan: No
Trial: 14 days
Capterra description:
Nutshell is the sales team’s essential CRM. Move faster, work smarter, and close more deals with best-in-class tools, time-saving integrations, sales automation, and world-class live support. We love sales teams and sales teams love Nutshell. Don’t take it from us, take it from thousands of companies growing every day with Nutshell. We just need a CRM that gets it and does it right, and that’s Nutshell. – Kristen Hay, Bloomerang.
49. Agile CRM
Who it’s for: Small and medium-sized businesses
Capterra rating (based on 327 reviews): 4/5
G2 rating (based on 248 reviews): 4.1/5
Pricing: Starts at $8.99/user/mo
Free plan: Yes
Trial: 14 days
Capterra description:
Agile CRM is a all-in-One CRM with sales, marketing, and service automation in a single platform. It has sales tracking, contact management, marketing automation, web analytics, two-way emails, telephony, and helpdesk with a simple, clean, and modern interface.
50. Maximizer CRM
Who it’s for: Small and medium-sized businesses
Capterra rating (based on 266 reviews): 4/5
G2 rating (based 421 reviews): 3.9/5
Pricing: Starts at $65/user/mo
Free plan: No
Trial: 30 days
Capterra description:
With offices in Canada, England, and Australia, as well as business partners in the United States and around the world, Maximizer has helped over 120,000 companies increase sales, build relationships, and boost their bottom line. Maximizer CRM comes loaded with features, all at one simple price. We include modules for sales, marketing and customer support, as well as must-haves such as customization and mobile access.
51. Odoo
Who it’s for: Businesses of all sizes
Capterra rating (based on 242 reviews): 4/5
G2 rating (based 46 reviews): 4.1/5
Pricing: Starts at $20/user/mo
Free plan: No
Trial: 15 days
Capterra description:
Odoo is a fully-integrated, customizable, and open-source suite of business applications. A majority of the business needs such as CRM, sales, project, manufacturing, inventory, and accounting are met through this all-in-one software solution. Odoo is designed to meet the needs of companies regardless of size and budget.
52. Prophet CRM (by Avidian)
Who it’s for: Small businesses that use Microsoft Outlook
Capterra rating (based on 74 reviews): 4/5
G2 rating (based 143 reviews): 4.1/5
Pricing: Starts at $22.50/user/mo
Free plan: No
Trial: No
Capterra description:
Avidian transforms Microsoft Outlook into a customer relationship management solution that sales and business teams actually use. Redundant data-entry, time away from selling, and lack of user adoption all lead to CRM failure. Why not combine the familiarity and ubiquity of Microsoft Outlook with a CRM? Avidian enables businesses to stay focused and in control of their data entry while capturing what’s needed to manage customers and grow the business.
53. Method CRM
Who it’s for: Small and medium-sized businesses that use QuickBooks Desktop or QuickBooks Online.
Capterra rating (based on 56 reviews): 4/5
G2 rating (based 34 reviews): 4/5
Pricing: $44/user/mo
Free plan: No
Trial: 30 days
Capterra description:
A CRM designed specifically for QuickBooks users, Method streamlines your business from lead to repeat and anything in between. #1 rated CRM by QuickBooks users, Method empowers thousands of SMBs that have outgrown their processes by streamlining their operations and increasing their sales. Unlike other CRMs, the combination of Method’s deep QuickBooks sync and no-code customization engine enables businesses to achieve their optimal workflows.
54. LeadMaster
Who it’s for: Small and medium-sized businesses
Capterra rating (based on 33 reviews): 4/5
G2 rating (based on 13 reviews): 4.1/5
Pricing: Starts at $150/mo (3 users)
Free plan: No
Trial: 30 days
Capterra description:
Competitive prices for small to medium businesses (10-250 employees) with an intuitive design that’s easy-to-use and personalized for your particular vertical. LeadMaster helps you understand where leads are coming from, analyze effective marketing reports, collect and track leads, and move them from the bottom of the funnel to the top with powerful automation and workflow actions like email marketing, landing pages, and marketing automation. Track information in real time with dashboards.
55. Adsoup
Who it’s for: Small and medium-sized businesses
Capterra rating (based on 4 reviews): 4/5
G2 rating (based on 6 reviews): 3.3/5
Pricing: Starts at $5/user/mo
Free plan: No
Trial: 7 days
Capterra description:
Adsoup is the ultimate unified inbox for Facebook messenger, Line, Livechat, Whatsapp, Email, Twitter direct messaging and more. By building the conversation directly into your sales pipeline and customer data, you can reduce the number of products you use while increasing the revenue attribution clarity. Make your sales relationship easy with Adsoup.
56. Act! CRM
Who it’s for: Small businesses
Capterra rating (based on 551 reviews): 3.5/5
G2 rating (based on 306 reviews): 3.9/5
Pricing: Starts at $35/user/mo
Free plan: No
Trial: 14 days
Capterra description:
Act! makes it easy for businesses to grow, delivering proven CRM and powerful Marketing Automation in the ultimate tool set. The Act! portfolio also includes Act! 365, purpose-built for Microsoft Office 365 users looking for simple CRM with integrated email marketing. For over 30 years, Act! has been a pioneer in the small and mid-sized business software market and today offers the rich functionality, unparalleled flexibility, and exceptional value that enables a perfect fit for every customer.
57. GoldMine
Who it’s for: Businesses of all sizes
Capterra rating (based on 54 reviews): 3.5/5
G2 rating (based on 5 reviews): 3.6/5
Pricing: $55/user/mo
Free plan: No
Trial: No
Capterra description:
GoldMine CRM is one of the only CRM systems that you can own. Save up to 70% from most typical SaaS CRMs, and you can even take advantage of shared seats! GoldMine CRM is simple, affordable, and proven. Sales, marketing, and customer support needs are all met with GoldMine CRM, plus we even integrate with many popular business apps. Our CRM solution works on premise, in the cloud, and even on mobile devices. We are feature rich, not feature overload. Don’t pay for things you won’t use.
Customer relationship management for small businesses is possible
I hope this list introduced you to some new options in your search for customer relationship management software.
Don’t forget to grab the sortable companion spreadsheet that goes with this article. It has all 57 platforms listed above, including pricing, ratings, and built-in filters so you can quickly sort through your options.
