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Entrepreneurship · 8 Min read

It’s hard to make a product explainer video that actually gets people to buy. Here’s how we did it.

Alex Turnbull CEO & Founder @Groove

Content Marketing · 9 Min read

How we went from doing no SEO at all to ranking on the first page for many of our targeted keywords.

Alex Turnbull CEO & Founder @Groove

Content Marketing · 6 Min read

We’ve decided to make a big change to our marketing strategy. Here’s why, and how we’re going to do it

Alex Turnbull CEO & Founder @Groove

Entrepreneurship · 6 Min read

One of the best ways to connect with prospects is by using stories from existing customers. Here’s how we get good testimonials from our customers

Alex Turnbull CEO & Founder @Groove

Entrepreneurship · 6 Min read

Taking time off is critically important, but it’s also a big challenge for fast-moving startups. Here’s how we make it work

Alex Turnbull CEO & Founder @Groove

Growth · 4 Min read

We’ve written about how A/B tests have helped us grow Groove. But that’s only the tip of the iceberg

Alex Turnbull CEO & Founder @Groove

Founder's Journey · 7 Min read

Finding a technical co-founder often feels impossible. Here's what Groove's CEO Alex Turnbull did to overcome that obstacle

Alex Turnbull CEO & Founder @Groove

Entrepreneurship · 6 Min read

If you want your business to succeed, you need to know how to attract the best talent in the world without competing against the big fish

Alex Turnbull CEO & Founder @Groove

Founder's Journey · 8 Min read

After some early wins and epic fails, Groove launched to the public. We’ve come a long way, but not without some hurdles...

Alex Turnbull CEO & Founder @Groove