Alex Turnbull's blogposts

Alex is the CEO & Founder of Groove. He loves to help other entrepreneurs build startups by sharing his own experiences from the trenches.

Alex Turnbull · CEO & Founder, Groove

All of Alex's posts

Growth · 6 Min read

The Pricing Model That Increased Our Free Trial Signups by 358% (and Revenue by 25%)

We thought we were being smart with innovative pricing models. We were wrong, but we finally righted the ship.

Founder's Journey · 6 Min read

The Story We Haven’t Shared: How Our Startup Almost Died

The commited the cardinal sin of startups: building the product we thought people wanted. And it almost cost us everything

Founder's Journey · 10 Min read

Behind the Scenes: How We’ve Built a $5M/Year Business in 3 Years With Content Marketing

We’re pulling back the curtain on three years of intensive learning and doing.

Founder's Journey · 6 Min read

How I Overcame One of My Deepest Fears as an Entrepreneur

I just crushed one of my worst fears. Here’s how you can too.

Founder's Journey · 5 Min read

If You’re Selling SaaS, Then You’re Selling a Commodity

When selling a commodity, work on building and defending the aspects of your business that can't be commoditized: your brand and your culture

The Blog Squad

Every week, we share realistic and actionable advice from the Groove team.

Alex Turnbull

CEO & Founder, Groove See all articles

Erika Trujillo

Customer Success Manager, Groove See all articles

Nick McCreath

Co-Founder, Groove See all articles

Lisa Foster

Head of Support & Success, Groove See all articles

Melissa Rosen

CX Lead & Content Creator, Groove See all articles

Nathan Collier

Senior Editor, Groove See all articles