The Imperfect Startup Blog

Stories, insights, and honest opinions about what it takes to grow a startup for the long haul.
Join us on the #ImperfectStartup journey.

January 4
The 10 essential roles of a startup CEO
Alex TurnbullCEO & Founder
3 Minute read
November 2
The data points I’m obsessed with for startup growth
Alex TurnbullCEO & Founder
5 Minute read
October 26
How to build a growth mindset — from Day 1
Alex TurnbullCEO & Founder
6 Minute read
October 19
I turned down $16M for my startup. Here’s why...
Alex TurnbullCEO & Founder
4 Minute read
October 3
A B2B SaaS Startup's "Board Member's" Pack 🔒
Alex TurnbullCEO & Founder
8 Minute read
October 3
The Only 4M ARR SaaS Startup to Reveal it All
Alex TurnbullCEO & Founder
6 Minute read
October 3
How we Increased Annual Upgrades by 90% in 1 Month 🔒
We promoted the savings here for the customers big time! How did it pan out.
revenue experiment
October 3
Testing a 7 day free trial (vs 15 day) 🔒
Does a shorter free trial lead to more sales? We think it just might...
activation experiment
October 3
$300,000 Down the Drain in 4 Months 🔒
We spent $300k over a quarter to increase sales. See how it went.
acquisition experimentrevenue experiment