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The startup journey continues. This time, we’re 10X’ing the transparency. Funnel metrics, financials, growth experiments & more — nothing is off-limits. We're learning a lot and so will you.
Thanks for signing up! I’m so stoked to have you on this journey with us. As a member you’ll get access to premium content, like our Bootstrapped “Board Member’s” Pack + Notion template.
The startup journey continues. This time, we’re 10X’ing the transparency. Funnel metrics, financials, growth experiments & more — nothing is off-limits.
Dive into our Baremetrics account and see our actual revenue metrics. Monthly Recurring Revenue, Annual Recurring Revenue, Average Revenue Per User, Customer Lifetime Value, MRR Growth Rate, Churn — we’re a metrics-driven company and we’re not afraid to share all our metrics with you.
Look over Alex’s shoulder as he logs into PostHog and takes you through Groove’s “pirate metrics” at the Acquisition, Activation, Retention, Revenue, and Referral levels of the funnel. AARRR! The insights for a SaaS business are endless.
One of our missions in our quest for growth is to delight our existing customers. So we’re working to increase our NPS score from a very respectable 30 to a top-of-the-class 40, and beyond that to a world-class 50.
If you’re a board member, you’re definitely going to need to know our gross profit, expenses, and other financials. No problem — we’ll be publishing our P&L Statements on a monthly basis.
Each quarter, we set growth goals. Then, we design experiments to help us reach those goals. We’ll be sharing those experiments and the growth metrics they’re targeting. We’ll also be doing regular deep dives into specific growth experiments, sharing our approach, tactics, results, and key learnings.
Regular readers will be familiar with Alex’s brand of relatable, practical, and inspirational posts. Now, in addition to our Imperfect Startup blog posts, you’ll be able to watch Alex on our YouTube channel. Expect to be inspired and challenged as you get an inside look into the workings of Groove. Real talk guaranteed.
We promoted the savings here for the customers big time! How did it pan out.
revenue experimentrevenue experimentDoes a shorter free trial lead to more sales? We think it just might...
activation experimentactivation experimentWe spent $300k over a quarter to increase sales. See how it went.
acquisition experimentrevenue experimentacquisition experimentrevenue experimentThe startup journey continues. This time, we’re 10X’ing the transparency. Funnel metrics, financials, growth experiments & more — nothing is off-limits. We're learning a lot and so will you.
